10 Link Building Strategies for Higher Search Engine Rankings
When it comes to search engine optimization, getting other websites to link to your website is the most important factor in achieving top search engine rankings. Here is a list of 10 link building strategies which you should be implementing for top search engine rankings (in no particular order):
1. Write quality articles – write quality articles that other websites will want to post on their websites and link to. The higher the quality of the article, the more one-way links you’ll get. The best articles to write are ‘how-to’ and informational articles. Stay away from self-promotion.
2. Start a Wordpress blog – setup a Wordpress blog on your website and post articles to it once per week. It’s a great way to build the size of your website, keep your website content fresh and get incoming links. Plus Google loves Wordpress!
3. Syndicate your articles online – take the articles that you’ve posted to your blog and syndicate them on article directories such as Ezine Articles and Go Articles, so that other website owners can post them on their websites.
4. Submit your website to online directories – submit your website to free SEO friendly website directories for a quick way to start building one-way links to your website.
5. Submit your blog to blog directories – use RSS Submit software to submit your blog to blog directories. Use both the automatic and manual submission tools.
6. Exchange links with relevant websites – exchange links with high quality, relevant websites in your field. This can be extremely powerful, as long as you are very selective with whom you exchange links with.
7. Use social bookmarking – submit your blog posts and other high value content to social bookmarking sites such as Digg, Reddit and StumbleUpon. Aside from the one-way link you’ll get and the (short-term) top Google ranking, you can hit the ‘jackpot’ by getting to the first page of digg.com, where you’ll receive thousands of one-way links.
8. Syndicate press releases online – write newsworthy press releases and syndicate them online at press release syndication sites such as PRWeb. If the release is good enough, you can get a lot of one-way links to your site.
9. Post comments on industry blogs – post high value comments on other blogs in your industry to spark discussion. Even if the comments are ‘nofollowed’, you can still get links to your site from other bloggers that refer to your posts.
10. Link between your web pages – use contextual links in your website copy to link to other pages within your websites. Each of your pages should have some PageRank, so why not maximise it?
Do you have any other link building strategies?
Then post them in the comments section below.
Get the latest articles from Web Profits. Subscribe to our RSS feed.
Julia from Fast Blog Finder says:
May 16th, 2008 at 3:26 am
Thank you for the article. It’s great and informative. It seems you described all known link building strategies.
ben says:
May 28th, 2008 at 9:55 pm
it’s great
Search Engine Optimisation Consultant says:
May 28th, 2008 at 10:11 pm
Hey,
Great article,
You really cut to the core about what its all about.
Linking strategy is so often overlooked by small businesses.
Jason Fulton says:
June 2nd, 2008 at 2:03 am
Top article on link building. You touched on a few things i didn’t know about. Thanks for the info.
Regards
Jason
WEB DESIGNER PERTH says:
June 4th, 2008 at 11:25 pm
I’ve recently started following Google’s blog and although hints and tips are rarely explicit (people ask and get vagueish answers) link building - or making your site part of a relevant network of resources for searchers) - is imperative. Great article - concise and to the point.
Antondrive says:
June 5th, 2008 at 8:05 pm
I’m impressed! In addition to the above strategies, I have not seen a method on how to build a widget for your website. A widget is a little software application, like a game with a link to your website, that you distribute over the Web. Made popular by Facebook, widgets are now a hot new marketing tool that have been known to boost a site’s page views by more than 300 percent.
Christine says:
June 13th, 2008 at 10:21 am
Thanks for the article!
It’s really informative and clear. =)
Nick Grinberg says:
June 14th, 2008 at 4:26 am
In regards to number 7 - http://www.socialmarker.com greatly reduces the time required to submit to all your social bookmarking sites.
Heri on bestonlinelaptop.com says:
June 16th, 2008 at 11:38 am
inspiring tips, enough clear for a beginner just like me.
ps: how to download both of free report above? i can’t get web design report yet.
thanks.
Website Design Guy says:
June 21st, 2008 at 8:07 pm
Thanks for the article Alex - and thanks too to Nick for that link.
Nathan Sinnott says:
June 23rd, 2008 at 10:04 am
Great, easy to use beginners guide for link building strategies.
John says:
July 2nd, 2008 at 11:23 pm
These are really concentrated ways to promote a business into a successful status.