Google Audio Ads - The Future of Radio Advertising?
If you are already familiar with Google Adwords, then you know what an effective tool it is when trying to target select marketing groups for your business. Google has recently updated Adwords to include radio ads that can be broadcast by hundreds of terrestrial and satellite radio stations. By filling out a simple form that asks questions about your target audience, where you would like the ad to air and how often, if you have a script, and your call to action, which is what you expect from the listener, you will be able to reach them quickly and easily.
Each time your ad is aired, you will be charged for it. You can choose in advance how many times you want it aired.
When creating your radio ad, it is important to consider the following:
- Audience
- Call to action
- Interesting script that grabs people’s attention
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