Website Conversions
Direct Marketing On The Internet
The companies that generate the most profits from online marketing, like any other forms of marketing, are those that use direct marketing principles in everything they do.
Direct marketing, unlike traditional marketing, is all about achieving a return on investment from your advertising spend and tracking the response from each individual campaign.
Direct marketing focuses on producing immediate profits or results. Traditional marketing is about ‘branding’.
Google Website Optimizer Open To The Public
The new Google Website Optimizer, which I’ve had the pleasure of using in the past few months, is now available to the public… which means that all Adwords advertisers can now conduct testing with this new Google tool.
The Google Website Optimizer uses a method called multi-variate testing, which allows multiple sections of a web page to be tested at the same time, so that you can identify the combination of factors which produces the highest conversion rate for the site.
Let me explain this further…
Why Do We Test?
Testing is the cornerstone of successful online marketing. All of the world’s greatest marketers achieve the results they do because they understand the power of testing and they test everything.
Some of the greatest advertising and marketing books, such as ‘Tested Advertising Methods‘ by John Caples and ‘Scientific Advertising‘ by Claude Hopkins, spend much of the book explaining the importance testing plays in achieving maximum response from any advertising spend.
Why Use Landing Pages?
Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it’s important to remember that the two critical success factors to any online marketing campaign is traffic (the number of people that visit your site) and conversions (the number of people that take action when they get to your site).
Websites…
When most businesses start building a website, they automatically go with the standard design, that is, the home page, about us page, product pages and contact us pages. Where this type of website is important factor in any online strategy, it should only make up one part of an overall web design strategy.
What is a Conversion Rate?
Whether you market on the Internet or your market offline, one of the most important numbers you must constantly try to improve is your conversion rate.
Simply put, a conversion rate is the results of a particular campaign expressed as a percentage. And there may be multiple conversion rates in one sales process.
Let’s take the example of PPC (Pay Per Click) advertising on Google, where you want to drive sales to your business…
How Tracking Works…
I often talk about the importance of tracking all internet marketing activities, not many people actually understand how tracking works.
It’s really quite simple.
Firstly, you open up an account with a tracking company, who provide you with tracking code.
Why Testing & Tracking On The Internet Can Save You Thousands
The key to increasing profits and lowering costs over time is continually testing one advertisement against the other… one offer against another… one headline against another… and so on… until you find the best performing piece.
One of the advantages that search engine marketing has over other advertising mediums is the speed of tracking response from marketing tests.
How To Write Killer Website Copy
I always get the same question when it comes to website design…
“Is website copy really that important?”
Well, if you’re interested in actually making a profit from anything you do online, it’s CRITICAL that you have killer website copy!
Now I know what you’re probably thinking…
What is killer website copy?
Writing killer website copy simply means using words on your website that are SO GOOD that anyone who is interested in what you are selling is COMPELLED to do business with you… right now!
How To Design A Profitable Website
If you’re thinking about building a website for your business I hope you follow the suggestions outlined in the report on ‘designing an effective website’. And if you already have a website, I urge you to make the suggested changes to your site and let the results speak for themselves.
Identifying the Primary Objective you want your website to achieve is critical for online marketing success…
