Website Conversions
How To Use Google Analytics To Increase Sales
Google Analytics is one of the best tracking and analytics software packages on the market. Most of the biggest sites on the Internet use Google Analytics to track their visitors. Look at the top ranked sites in Google and most of them have Google Analytics installed.
Don’t let the fact that the software is free to install and easy to use detract from the level of reporting that is available. Used correctly, Google Analytics can provide you with the information you need to take your website from ordinary to extraordinary.
While Google Analytics has an astonishing number of reports available, you can use the following reports to increase the performance of your website and, in turn, your sales and profits.
Split-Testing : The Secret Weapon of Experienced Online Marketers
Since the early 1900s, the best direct marketers have used some form of split-testing to improve their sales messages. Marketers like John Caples split-tested with coupon codes to tell which of a number of separate ads produced the best response, changing one item at a time until they found a winning formula. Split-testing is how direct marketers continually increase their profits over time.
With the ease of tracking on the Internet and the advent of low-cost or free software programs, split-testing is something that all online business owners should be implementing each month. It is an ongoing process.
The Psychology of Web Design
Good website design is noticeable to almost everyone that will visit your website, not just web designers. For people that use the internet frequently it is easy to identify valuable websites from the rest. When you see a website for the first time you make an instant judgement on its quality and relevance. Even if it is done subconsciously, we are able to take a fairly accurate impression very quickly. In fact, in 2006 the BBC News website reported on a study which showed that the brain makes decisions in just one 20th of a second of viewing a webpage. This first impression is then carried over to other parts of the website, like content and professionalism. So you can see why it is essential to make a good first impression.
Did I Just Order Pizza Online?
Well we all know Alex is the power house of the Web Profits blog space. A lot of great content, value, and insight that I am sure we have all enjoyed.
My name is Jason May, and I have been meaning to contribute in here for a while now, simply offering my own experiences and perspective on the big wild world of online business.
I consult for online business strategy here at Web Profits, and in general style up the place! I hope I can give some value, and I respect all feedback and welcome comments.
And so there is never a day that the Internet does not impress me these days…
And I know, that come 10.30pm in the evening, I should already have eaten dinner. Something nice, healthy, green. But I am male, I am single, and I do not like supermarkets.
So what can a guy do?
How Important Are Graphics On A Website?
We always hear that the content of a website is the key to its success. Without good articles, news, blogs and similar items, a website is doomed to fail.
But what about the graphics? How important are they to the overall success of a website?
Let’s look at an example. When you are surfing the internet and you come across a website, what makes you decide whether to stay or carry on surfing? If a website uses neon colors and flashing banners to try and catch your attention, the chances are you will click away quickly. But if that site is well presented, with a good mix of graphics and text, you may well stay for a closer look.
