Comments on: Creating A Successful Viral Marketing Campaign http://www.webprofits.com.au/blog/creating-a-successful-viral-marketing-campaign/ SEO, Web Design & Internet Marketing Tips Wed, 01 Sep 2010 05:44:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mark Eter http://www.webprofits.com.au/blog/creating-a-successful-viral-marketing-campaign/comment-page-1/#comment-2494 Mark Eter Sat, 10 Apr 2010 09:46:32 +0000 http://www.webprofits.com.au/blog/2008/01/22/creating-a-successful-viral-marketing-campaign/#comment-2494 One of my jobs is to send email newsletters out. What do you think is best practice for content? My idea is to give some article of interest and value to the readers, and also to give a message about what we're selling. I figure that people aren't going to read my ads unless I give them some interesting material as well. I take the point about making an offer in the email - that's something we need to work on. Anyway interested in your thoughts. One of my jobs is to send email newsletters out. What do you think is best practice for content? My idea is to give some article of interest and value to the readers, and also to give a message about what we’re selling. I figure that people aren’t going to read my ads unless I give them some interesting material as well.
I take the point about making an offer in the email – that’s something we need to work on.
Anyway interested in your thoughts.

]]> By: Email Marketing Perth http://www.webprofits.com.au/blog/creating-a-successful-viral-marketing-campaign/comment-page-1/#comment-257 Email Marketing Perth Sun, 22 Jun 2008 01:00:14 +0000 http://www.webprofits.com.au/blog/2008/01/22/creating-a-successful-viral-marketing-campaign/#comment-257 Interesting article Alex, We've found email-driven viral campaigns particularly effective. As you say, there has to be an angle that pushes buttons and we always include a 'forward to your friends' feature (because html formatting often breaks if simply forwarded direct from the email client). We recently tried an experiment whereby a discount coupon was included and recipients were asked NOT to distribute it ("this is an exclusive offer for you, and you alone..."). In terms of viral effect, this worked even better! Interesting article Alex,

We’ve found email-driven viral campaigns particularly effective. As you say, there has to be an angle that pushes buttons and we always include a ‘forward to your friends’ feature (because html formatting often breaks if simply forwarded direct from the email client).

We recently tried an experiment whereby a discount coupon was included and recipients were asked NOT to distribute it (“this is an exclusive offer for you, and you alone…”). In terms of viral effect, this worked even better!

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