How Tracking Works…

I often talk about the importance of tracking all internet marketing activities, not many people actually understand how tracking works.

It’s really quite simple.

Firstly, you open up an account with a tracking company, who provide you with tracking code.

Second, you add the tracking code to each page.

Then, the tracking company starts compiling information about your visitors, including:

- How many visitors you receive per hour, day, week, month and year
- Where they live
- How they came to your website
- What they did on your website
- How many people bought your product or service
- How many people subscribed to your newsletter
- How long they stayed on your website
- How many times they returned
- Which page they exited your website from
- What type of internet connection they have
- The screen resolution of their computers
- And much, much more…

With this information you can now begin to understand how to improve your website and increase conversions.