Internet Marketing
20 Things You Should Know About Online Marketing [INFOGRAPHIC]
Online marketing has changed significantly in the last few years… Facebook is the most visited website in the world. Smartphones are changing the way we use the Internet. Google is the undisputed king of search.
Any business serious about succeeding in 2011 and beyond, must be aware of the changing landscape and position themselves to ride these new and exciting waves.
This infographic outlines 20 things Australian businesses should know about online marketing. Feel free to leave any thoughts you have in the comments section below…
10 Lessons From Barack Obama’s Online Marketing Strategy
In 2008 Barack Obama won the presidency of the United States on the back of one of the most successful online marketing campaigns in history.
The time has now come again… with the upcoming U.S. elections in November, Barack Obama has re-launched his online marketing campaign with the hope of achieving similar, if not better, results than in 2008 (of course this time he has the benefit of already being the President).
In this article I’ll cover 10 areas of his 2011 strategy, as well as explaining how you might apply them in your business.
1. A High Performance Website Is Used To Drive Action
When you go to www.barackobama.com the first page you see is a landing page that is focused on one thing… to get your email address and zip code. The main call to action is red so it stands out. It is obvious what they want you to do. They also use the words “I’m In!” in the button to encourage people to follow through.
Barack Obama’s people know that the key to gaining maximum leverage from those who visit his site is to capture their details and stay in touch with them on a regular basis through email marketing… the entire website is geared to drive email subscriptions and donations.
Action: What is the main action that you want your visitors to take? Are you capturing the email addresses of people who visit your website? Think about the best free offer you can make and integrate that offer into your website to drive action.
4 Questions Every Business Owner Should Ask Before Launching A New Website
Most companies launch their business online without putting much thought into the whole process. The internet can become your most powerful tool for revenue generation but if the planning, website design and marketing strategies are not executed correctly, the real and opportunity costs can be huge. How many times have you heard about people launching a new website that they are instantly unhappy with, only to throw the entire project away and start from scratch? Here are four questions every business owner should ask before getting started:
1. What is the best domain for your geographic market?
Firstly consider which country you are looking to target as your domain will affect your search engine rankings which in turn will determine how many customers find your website. If you are looking to get customers from Australia it is ideal to have a .com.au domain name whereas if you are launching in the USA, .com is optimal. Search engines rank websites by country so if you are looking for an international reach you would ideally have to launch a new website for each country to maximise your search engine rankings.
2010 Online Marketing Predictions
As the year comes to an end many business owners will be taking the time over the holidays to review their goals and to adjust their marketing strategy for 2010.
With that in mind, here are our top 10 online marketing predictions for 2010:
1. Mobile Marketing
Over the past few years mobile marketing has had a lot of mention in the press, but the ability of the average business owner to take advantage of mobile marketing has been limited. With the debut and massive uptake of the iPhone by consumers, mobile marketing has quickly become a viable marketing channel for many businesses of all sizes. In fact, we are already seeing some very promising results from some of the mobile marketing initiatives which we have implemented.
How To Use Search Engine Marketing to Increase Brand Awareness
Recent research in consumer behaviour has shown that 76% of consumers use search engines when making decisions about the sites or stores from which to purchase products. Search engine marketing takes advantage of this trend by having your website appear in front of these consumers when they are searching for something online.
Search engine marketing has been used for over a decade to increase sales and build businesses online. What many people don’t realise is that brand awareness can also be built using search engine marketing (ie pay-per-click advertising & search engine optimisation) and can provide additional benefits that may not be achieved through other online marketing mediums. With this in mind, there are specific techniques for implementing search engine marketing campaigns that can also help build brand awareness online.
