Internet Marketing
How To Use Search Engine Marketing to Increase Brand Awareness
Recent research in consumer behaviour has shown that 76% of consumers use search engines when making decisions about the sites or stores from which to purchase products. Search engine marketing takes advantage of this trend by having your website appear in front of these consumers when they are searching for something online.
Search engine marketing has been used for over a decade to increase sales and build businesses online. What many people don’t realise is that brand awareness can also be built using search engine marketing (ie pay-per-click advertising & search engine optimisation) and can provide additional benefits that may not be achieved through other online marketing mediums. With this in mind, there are specific techniques for implementing search engine marketing campaigns that can also help build brand awareness online.
How To Grow Your Business Online
In the current economic climate, the Internet represents one of the strongest and most cost effective marketing channels available. An online marketing campaign has the ability to transform a business even in times of recession, if it is implemented correctly. Whether you have a limited budget of $1,000 per month or a substantial budget in excess of $20,000 a month, the Internet has opportunities for you to gain maximum return on investment to take your company to the next level.
Here is a proven process of growing your business online that we have used time and time again to grow businesses online in a variety of different industries.
6 Lessons We Can Learn From Barack Obama’s Online Marketing Strategy
UPDATE: Click here for a review of Barack Obama’s 2011 Online Marketing Strategy
Watching the US presidential coverage on the news always provides entertainment, especially considering how intense the democratic nomination was. While watching one of these segments they mentioned that Barack Obama had raised 100% of his campaign funding through online contributions.
He has not accepted any campaign contributions from large companies or lobbyists. Instead, Barack Obama’s campaign has been one of the most profitable in history, with the majority of campaign contributions made online through over a million small contributions.
In fact, Barack Obama has raised nearly $200 million online, with a record $55 million raised in February alone, or nearly $2 million per day.
That hit my button.
Online Marketing Mindmap
Over the past few years we have tested and tracked dozens, if not hundreds, of different strategies online… everything from banner advertising to social bookmarking, and at the end of the day, implementing the core online marketing strategies effectively has proven to generate the maximum impact from online marketing efforts.
Of course you’ll hear about the rare online business that doesn’t have to use SEO or PPC to drive traffic, as they have a 100k+ database of people and JVs with other sites which command the same number of subscribers. But for a business starting out online, you want a strategy that is simple, actionable and not reliant on the goodwill of others (at least initially).
We’ve prepared a mindmap of the core strategies essential for succeeding online, whether you’re just starting out or you’ve been online for years.
A Day in the Life of a Successful Website Owner
So what’s it really like to own a website which both generates profits for your business and helps (forces) it to grow?
Here’s a breakdown of a typical day of a successful website owner…
1. You Check Your Emails
You wake up in the morning and switch on your laptop (or PC), open your email account and check how your website has produced overnight.
If you sell direct online, how many sales were made?
If the aim is to generate sales leads, how many new leads have you received?
