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	<title>Comments on: 6 Ways To Make Pay Per Click Work For You</title>
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	<link>http://www.webprofits.com.au/blog/making-pay-per-click-work/</link>
	<description>SEO, Web Design &#38; Internet Marketing Tips</description>
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		<title>By: Shea Korte</title>
		<link>http://www.webprofits.com.au/blog/making-pay-per-click-work/comment-page-1/#comment-3882</link>
		<dc:creator>Shea Korte</dc:creator>
		<pubDate>Wed, 18 Aug 2010 01:54:24 +0000</pubDate>
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		<description>Excellent article, I&#039;m looking forward to getting back to PPC again after a heap of SEO!</description>
		<content:encoded><![CDATA[<p>Excellent article, I&#8217;m looking forward to getting back to PPC again after a heap of SEO!</p>
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		<title>By: Alan Mitchell</title>
		<link>http://www.webprofits.com.au/blog/making-pay-per-click-work/comment-page-1/#comment-3179</link>
		<dc:creator>Alan Mitchell</dc:creator>
		<pubDate>Wed, 28 Jul 2010 09:53:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.webprofits.com.au/blog/?p=741#comment-3179</guid>
		<description>A good ad group structure, including a fair proportion of long-tail keywords, is also important to ensure that ads match keywords effectively, and are reaching people of varying types of search query.

Couldn&#039;t agree more with separating Search and Display network - that&#039;s one of the direst things I do when creating a new campaign.</description>
		<content:encoded><![CDATA[<p>A good ad group structure, including a fair proportion of long-tail keywords, is also important to ensure that ads match keywords effectively, and are reaching people of varying types of search query.</p>
<p>Couldn&#8217;t agree more with separating Search and Display network &#8211; that&#8217;s one of the direst things I do when creating a new campaign.</p>
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		<title>By: Andy @ FirstFound</title>
		<link>http://www.webprofits.com.au/blog/making-pay-per-click-work/comment-page-1/#comment-3163</link>
		<dc:creator>Andy @ FirstFound</dc:creator>
		<pubDate>Tue, 27 Jul 2010 11:14:40 +0000</pubDate>
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		<description>Split testing&#039;s always a good plan. Most of my campaigns are a combination of two ideas that I split tested separately before combining.</description>
		<content:encoded><![CDATA[<p>Split testing&#8217;s always a good plan. Most of my campaigns are a combination of two ideas that I split tested separately before combining.</p>
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