6 Ways To Make Pay Per Click Work For You
When it comes to Pay-per-click advertising, there are many aspects that can make or break the performance of your campaign. Use the following 6 strategies to turn your PPC campaign into a winner.
1. Use Conversion Tracking
When setting up your PPC campaign, make sure you install conversion tracking. If you are running a campaign already and haven’t used conversion tracking yet, you should set it up as soon as possible. Conversion tracking allows you to monitor and evaluate where your conversions are coming from. It is the basis for optimising your PPC campaign. It will allow you to see exactly which search queries are most profitable for you and which ones do not work at all. Based on this conversion data, you can optimise your campaign. Hence, without conversion tracking you cannot optimise your PPC campaign. It’s a bit like investing in something without knowing your return.
2. Avoid Low Google Adwords Quality Scores
Google assigns every keyword in your campaigns a quality score. The higher your quality score, the less you have to pay per click for the respective keyword. Contrarily, low quality scores will results in inflated cost per clicks. We have seen cost per clicks as high as $98 (yes, $98 for one click) as a result of an inadequate account structure. You don’t want your account to establish a low quality score because it becomes very difficult to reverse a low quality score history in Google Adwords.
10 SEO Strategies for Google Caffeine
In my last article I spoke about how Google Caffeine will affect SEO. In this article I share 10 SEO strategies that align with Google Caffeine to increase your SEO rankings.
1. Make Your Site Larger
Google Caffeine places a greater importance on the authority of your domain. The easiest way to increase the authority of your domain is to make your site larger. The larger your site, the more PageRank you will control and the more authority your domain will have.
2. Post Articles To A Blog On Your Site
Adding articles to a blog on your site is not only a great way of increasing the size of your site, it’s also one of the best ways to keep your site fresh in the eyes of Google. Caffeine is all about finding the freshest and most relevant content on the web and presenting it to its users, and posting articles to your blog aligns perfectly with this.
How Will Google Caffeine Affect SEO?
There has been a lot of buzz in the SEO industry with the formal launch of Google’s new indexing system Google Caffeine. Many of our clients are interested in how Google Caffeine will potentially affect their SEO. Here are some insights…
An Overview of Google Caffeine
Google Caffeine is not a change in how Google ranks websites – it is a change in how it indexes and then presents new information online. Rather than taking a few weeks to browse the web and then update its index (ie what you see when you conduct a search) it can update its index as soon as it finds a new piece of information. Caffeine was developed to improve the speed, relevancy, size and comprehensiveness of Google’s search.
SEO Will Be Picked Up Faster
As Google is able to index content faster, any SEO activities being implemented will have a faster impact on SEO rankings. So rather than waiting for weeks for SEO activities to be seen by Google you can expect them to be picked up almost straight away.
It’s important to note that the current ranking factors still exist but the work done to improve SEO rankings will take effect faster.
7 Website Optimization Tips For Top SEO Rankings
Achieving top SEO rankings for a profitable keyword phrase requires a link building strategy designed to get other websites to link to you with the keywords you want to rank for within the links. While on-site SEO only plays a small part in your overall SEO ranking success, a well optimized website can significantly reduce the amount of link building you need to implement to achieve top SEO rankings.
Here are 7 website optimization tips for top SEO rankings on Google…
1. Optimize Your Title Tags – your title tags are the words that appear as the first line (ie your headline) in your Google search results. Title tags are one of the elements used by Google to determine what a particular web page is about so you must ensure that the keywords you want to rank for are located within the title tags. Keep in mind that people read your title tags and make a decision on whether to click through to your website or not, so make sure it reads well for humans. Limiting your title tags to 60 characters will ensure that all of the words you use are visible in the search results pages.
10 Easy Ways To Improve The Performance of Your Website
Your website is the most important part of your online marketing strategy because it is responsible for converting as many of the people you send to it into leads or sales for your business. Whether you use search engine optimisation (SEO), pay per click (PPC) advertising, banner advertising or email marketing, your website holds the key to your profits – the better your website performs, the more profit you will make.
Over the years we have tested many different areas for improving the performance of a website – some of them easy to implement, some of them difficult. Here are 10 easy ways to improve the performance of your website…
1. Write better headlines - you would be surprised at how many websites still say ‘Welcome to XYZ company’. When a prospect visits your website for the first time they are looking for something specific so make sure to say what you offer in the headline of each page. Write in terms of the benefits to your prospects.
