MEDIA RELEASE: ASX100 companies ‘hiding’ on Twitter
Half of the ASX100 use social media – but only a third are choosing the social media platform that Australians favour, Facebook. 53% of ASX100 companies are now using Twitter, but only 27% are using Facebook. Less than a quarter of the top 100 Australian companies are using both. With 11.5 million Australians active on Facebook and only an estimated 2.2 million active on Twitter, the results suggest that risk aversion is leading large Australian companies to choose the less populated channel t...Full Article »
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Top Tech Innovations To Look Forward To In 2012
by George Cleanthous : March 2nd, 2012
The start of the new year always brings a lot to look forward to and working in the online industry there is a lot that can affect our industry. The anticipation of things to come can be quite exciting and with that in mind I wanted to cover a few of th...Full Article »
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Conversion Rate Optimisation Tools
by Amanda Wise : February 14th, 2012
It’s the stuff that makes online marketers toss and turn at night: what combination of product, service and content will compel as many visitors as possible to click and buy? Smart marketers know that testing these combinations through split and multiva...Full Article »
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18 Productivity Tools for Improved Time Management
by Alex Cleanthous : December 13th, 2011
If you’re doing anything at all on the Internet these days, the amount of time you have is your scarcest resource. With that in mind, here are 18 productivity tools I use to help me maximise what I can do each day. Hardware Productivity Tools 1. iPh...Full Article »
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6 Google Analytics Insights for Improving Website Performance
by Ange Jones : November 22nd, 2011
Your website probably has Google Analytics tracking code installed. But are you using the data available to improve the performance of your site? Begin by critically questioning what information you need to help drive your business strategy. Google An...Full Article »
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When Does PageRank Matter?
by George Cleanthous : November 3rd, 2011
As much as I would like to ignore Google PageRank altogether, it is still relevant when building inbound links. When looking at external links there are essentially two factors to consider; the first is relevance, the second is PageRank. Those two facto...Full Article »
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5 Steps To Writing Great Online Copy
by Julie Wilcox : October 18th, 2011
Creating great online copy is as much about what you say as how you say it. A clear, engaging message should come with all the trimmings. These often forgotten extras are crucial in capturing your audience in the first place. Follow these 5 steps to ensur...Full Article »
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5 Ways To Increase SEO Traffic Through Effective Meta Descriptions
by Marcela Dias : October 12th, 2011
Meta Descriptions are one of the best ways to increase traffic from SEO rankings without building another link or writing another article. An effective Meta Description makes your ranking stand out from the competition, clearly differentiates your product...Full Article »
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5 Reasons Why You Should Invest In Website Performance
by Alex Cleanthous : October 4th, 2011
Investing in the performance of a website is usually the last thing most companies consider when deciding how they will invest their marketing budgets. Most companies allocate budgets to advertise their website using Google Adwords, SEO, online advertisi...Full Article »
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5 Ways To Drive Sales During Difficult Economic Times
by Catherine Dix : September 29th, 2011
With the current state of the global economy, more and more businesses are diverting their marketing budgets online to maximise sales and their return on investment. IAB Australia recently announced that the online advertising market is on track to surpas...Full Article »
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How To Split-Test Your Way To Higher Profits
by Stefan Maescher : September 22nd, 2011
Your website conversion rate is one of the most important metrics for your online marketing. Your conversion rate becomes even more important if you are running a Pay-Per-Click (PPC) campaign. This article starts by highlighting the relationship between c...Full Article »
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5 Things You Should Know About Your Online Marketing
by Lynley Myers : September 13th, 2011
The Internet has completely revolutionised not only the way businesses operate but how businesses market and connect with their customers. Yet according to the latest eMarketer report, 33% of B2B marketers don’t track their return on investment thro...Full Article »
