9 Ways To Use PPC Advertising With SEO
SEO is one of the most cost-effective ways to market your products and services. However, any business serious about succeeding online should also be utilising pay-per-click (PPC) advertising in complement with their SEO campaign. Here are 9 ways to use PPC advertising with your SEO campaign.
1. Faster Results
Concerned about speed? SEO can take 6 months or more to generate results. PPC can get you more business within 24 hours.
2. Keyword Discovery
Using PPC you can find the most profitable keywords for your business. Once you know conversion rates and the profitability of each keyword, you can use this to improve the targeting of your SEO campaign.
3. Close The Gap
PPC can close the gap on SEO rankings. There are always long-tail keywords with low search volumes that are relevant to your business. However, their search volumes often don’t warrant any effort from an SEO perspective. With PPC, it’s easy to add hundreds of long-tail keywords to your campaigns and benefit from their combined search volumes.
7 Steps To A Successful Social Media Campaign
Social media is growing at a rapid pace. More and more businesses are seeing the benefits of entering this space, not only from a branding perspective, but also to increase online profitability.
With updates in search and Google’s focus on sharing real-time information, Tweets and Facebook streams are now included in their search results. This development now allows us to draw a direct correlation between social media marketing and increasing your business’ presence in Google to drive further organic traffic to your site.
Whilst the need for your business to utilise social media platforms (eg Facebook, Twitter etc) is undeniable, many businesses are baffled as to where to start.
Here are 7 steps to follow to ensure your entry into the social media world is well planned and thought-out.
1. Know Your Audience
It is important to know who your target market is. These may not necessarily be the same people you market to via other marketing channels. Therefore, it is important to have a clear outline of who your audience is, and ensure you market to them effectively with relevant information and a targeted message.
7 Ways To Make Facebook Ads Profitable
With Facebook getting bigger and bigger, its advertising program becomes more and more interesting for both large and small businesses. Facebook offers unique targeting options and thereby allows you to come up with creative advertising angles. This article will show you 7 ways how you can get more out of Facebook advertising.
1. Get Your Demographics Right
The most common mistake advertisers make is to target an audience that is too broad. You need to know your demographics, it’s most likely that it’s not men and women aged 18 to 50 across the whole of Australia. Don’t set your demographics as broad as that. There will be certain age ranges that respond better to your products or services. Equally, your product might be purchased mainly by one gender. If you don’t know your demographics, keep testing until you find the most responsive demographic.
2. Use Google Analytics To Track Your Facebook Traffic
You should be tracking your traffic using the Google URL builder. Every ad can be assigned a specific ‘campaign name’. That way you can evaluate in Google Analytics which ad converts the best. In order for this to work, you also need to have goal-tracking setup in Google Analytics.
5 Ways To Use Mobile Marketing In Your Business
The stats are in and they’re all pointing to one thing: people love their mobile phones and they’re using them to go online… a recent study by Neilson found that 36% of Australians accessed the Internet from their mobile phone at least once in 30-days. The same study found that more than half of online Australians where likely to access the Internet via their mobile phone in the coming 12 months.
So how can you use this to help your business expand? Here are 5 mobile marketing strategies you can use to target clients and prospects on their phones.
SMS Marketing
One of the fastest and easiest ways to begin your mobile marketing campaign is through SMS marketing. All that’s required is a database of mobile phone numbers that you have permission to market to and something you can offer them. If you already have a database of customers that have purchased from you in the past or prospects that have shown interest in your products or services then you’ve already completed the most difficult part of this strategy.
Why Google Places Is The Biggest Opportunity For Small Business In 2011
According to Google, 20% of searches on Google.com are local in nature. That means that of the +11 billion searches per month conducted on Google, more than 2 billion searches are location-based. If you’re a business that services a local area then it is time to seriously consider Google Places.
How Google Places Has Changed The SEO Landscape
In the second half of 2010 Google made some significant changes in how they displayed results for location-based searches. Before these changes were made, a location-based search would display a map within the search results with up to 10 business listings next to the map – this map would rank anywhere within the top 5 positions, depending on the keyword phrase.
After the changes were made, location-based search results (ie rankings) would include the Google Places listings, displaying each result in the same format as a standard SEO listing but adding additional information to the listing including address, phone number, reviews and star ratings. A Google Map is now at the top of the sidebar and moves down the page as you scroll.
