Pay-Per-Click
Is LinkedIn Advertising Right For Your Business?
LinkedIn is the world’s largest professional network with more than 100 million members globally. It has the world’s largest audience of affluent and influential professionals. In April 2011 LinkedIn surpassed 2 million members in Australia.
LinkedIn allows you to advertise to these professionals, and it can work very well for some businesses and not at all for others. In this article you’ll learn whether LinkedIn advertising is right for your business or not, and how to make it profitable if it is.
Who should advertise on LinkedIn?
LinkedIn advertising is ideal for companies that operate in the B2B space, such as accountants, consultants and lawyers. LinkedIn advertising is also ideal for institutions that want to attract the attention of highly qualified business professionals, such as universities advertising MBA programs.
If your product or service is mostly sold to end consumers, LinkedIn is probably not the right platform for you.
9 Ways To Use PPC Advertising With SEO
SEO is one of the most cost-effective ways to market your products and services. However, any business serious about succeeding online should also be utilising pay-per-click (PPC) advertising in complement with their SEO campaign. Here are 9 ways to use PPC advertising with your SEO campaign.
1. Faster Results
Concerned about speed? SEO can take 6 months or more to generate results. PPC can get you more business within 24 hours.
2. Keyword Discovery
Using PPC you can find the most profitable keywords for your business. Once you know conversion rates and the profitability of each keyword, you can use this to improve the targeting of your SEO campaign.
3. Close The Gap
PPC can close the gap on SEO rankings. There are always long-tail keywords with low search volumes that are relevant to your business. However, their search volumes often don’t warrant any effort from an SEO perspective. With PPC, it’s easy to add hundreds of long-tail keywords to your campaigns and benefit from their combined search volumes.
7 Ways To Make Facebook Ads Profitable
With Facebook getting bigger and bigger, its advertising program becomes more and more interesting for both large and small businesses. Facebook offers unique targeting options and thereby allows you to come up with creative advertising angles. This article will show you 7 ways how you can get more out of Facebook advertising.
1. Get Your Demographics Right
The most common mistake advertisers make is to target an audience that is too broad. You need to know your demographics, it’s most likely that it’s not men and women aged 18 to 50 across the whole of Australia. Don’t set your demographics as broad as that. There will be certain age ranges that respond better to your products or services. Equally, your product might be purchased mainly by one gender. If you don’t know your demographics, keep testing until you find the most responsive demographic.
2. Use Google Analytics To Track Your Facebook Traffic
You should be tracking your traffic using the Google URL builder. Every ad can be assigned a specific ‘campaign name’. That way you can evaluate in Google Analytics which ad converts the best. In order for this to work, you also need to have goal-tracking setup in Google Analytics.
10 Ways To Use Pay Per Click Advertising In Your Business
Many businesses do not utilise the full potential of pay per click advertising (PPC). Because it is one of the fastest and most flexible ways to advertise, it can be used in many different ways. Here are 10 scenarios when using PPC advertising can help make your business more successful.
1. Launching A New Product or Service?
Pay per click advertising can drive qualified prospects to your website immediately. It is one of the fastest ways to generate targeted visitors to your new offering. With PPC you’re able to start selling your product as soon as it’s available. PPC advertising is fast and can be adjusted and optimised immediately.
2. About To Invest In SEO?
If you haven’t started SEO (search engine optimization) yet, PPC is a great way to determine which keywords generate the most sales for you and is the fastest way to find out which keywords convert best for you. This information can then be used in your SEO campaign to focus on establishing rankings for the most profitable keywords specific to your business.
3. Already Investing in SEO?
If you’re already investing in an SEO campaign, pay per click advertising can be a profitable add-on. PPC can drive qualified prospects to your website from keywords that you haven’t achieved top rankings for yet. PPC can also increase the share of traffic you are receiving from keywords you have a top ranking for – a top SEO ranking for a specific keyword might send 30% of the total available search volume to your website; pay per click advertising can increase your overall share of that targeted traffic even further.
6 Ways To Make Pay Per Click Work For You
When it comes to Pay-per-click advertising, there are many aspects that can make or break the performance of your campaign. Use the following 6 strategies to turn your PPC campaign into a winner.
1. Use Conversion Tracking
When setting up your PPC campaign, make sure you install conversion tracking. If you are running a campaign already and haven’t used conversion tracking yet, you should set it up as soon as possible. Conversion tracking allows you to monitor and evaluate where your conversions are coming from. It is the basis for optimising your PPC campaign. It will allow you to see exactly which search queries are most profitable for you and which ones do not work at all. Based on this conversion data, you can optimise your campaign. Hence, without conversion tracking you cannot optimise your PPC campaign. It’s a bit like investing in something without knowing your return.
2. Avoid Low Google Adwords Quality Scores
Google assigns every keyword in your campaigns a quality score. The higher your quality score, the less you have to pay per click for the respective keyword. Contrarily, low quality scores will results in inflated cost per clicks. We have seen cost per clicks as high as $98 (yes, $98 for one click) as a result of an inadequate account structure. You don’t want your account to establish a low quality score because it becomes very difficult to reverse a low quality score history in Google Adwords.
