Pay-Per-Click
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Should I bid on my own brand name in Adwords?
by Duncan Jones : May 7th, 2013
On 21March 2013, Google announced a change in Trademark policy that applies to all advertisers in Australia. The policy came into effect on April 23 and has changed your competitor’s ability to bid on your brand name, having a number of implications for...Full Article »
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Is LinkedIn Advertising Right For Your Business?
by Stefan Maescher : June 1st, 2011
LinkedIn is the world’s largest professional network with more than 100 million members globally. It has the world’s largest audience of affluent and influential professionals. In April 2011 LinkedIn surpassed 2 million members in Australia. L...Full Article »
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9 Ways To Use PPC Advertising With SEO
by Stefan Maescher : March 1st, 2011
SEO is one of the most cost-effective ways to market your products and services. However, any business serious about succeeding online should also be utilising pay-per-click (PPC) advertising in complement with their SEO campaign. Here are 9 ways to use P...Full Article »
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7 Ways To Make Facebook Ads Profitable
by Stefan Maescher : February 1st, 2011
With Facebook getting bigger and bigger, its advertising program becomes more and more interesting for both large and small businesses. Facebook offers unique targeting options and thereby allows you to come up with creative advertising angles. This artic...Full Article »
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10 Ways To Use Pay Per Click Advertising In Your Business
by Stefan Maescher : November 3rd, 2010
Many businesses do not utilise the full potential of pay per click advertising (PPC). Because it is one of the fastest and most flexible ways to advertise, it can be used in many different ways. Here are 10 scenarios when using PPC advertising can help ma...Full Article »
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6 Ways To Make Pay Per Click Work For You
by Stefan Maescher : July 27th, 2010
When it comes to Pay-per-click advertising, there are many aspects that can make or break the performance of your campaign. Use the following 6 strategies to turn your PPC campaign into a winner. 1. Use Conversion Tracking When setting up your PPC campaig...Full Article »
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7 Ways To Improve The Performance of Your PPC Campaigns
by Stefan Maescher : March 2nd, 2010
There are dozens of ways of improving the performance of a pay-per-click campaign. A sound optimisation strategy can turn a losing campaign into a winner. In a lot of cases inexperienced pay-per-click advertisers do not make use of all features, angles an...Full Article »
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Why Pay-Per-Click Advertising ‘Does Not Work’ For Beginners
by Alex Cleanthous : April 10th, 2008
As an online marketing agency we get a lot of small businesses contacting us to help them make money on the Internet. One of the core services we offer is PPC setup and management, with a focus on Google Adwords. Yet one of the most common statements we h...Full Article »
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Using The Google Traffic Estimator
by Alex Cleanthous : October 20th, 2007If you are thinking of using Google AdWords to beef up your website’s advertising campaign, take a look at the Google traffic estimator before you make any firm decisions on which keywords to try. This relatively new tool allows you to try out specific ...Full Article »
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Pay-Per-Click (PPC) Wars… Yahoo! vs. Google?
by Alex Cleanthous : October 20th, 2006
Pay-per-click (PPC) advertising has been the most profitable revenue stream for search engines, with Google and Yahoo! generating multi-billions of dollars every single quarter… and growing! For the quarter ended June 30, 2006, Google reported recorded ...Full Article »
