Search Engine Optimisation
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How to setup Google Authorship
by Alex Cleanthous : March 31st, 2013
Google Authorship was introduced in late 2011 to verify original authors of content published online. Authorship has really taken off in 2013 with the recent introduction of Author Rank, a Google algorithm update (still in its infancy) that places greater...Full Article »
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How to leverage your expertise for SEO
by Julie Wilcox : October 22nd, 2012
The centrepiece of an effective Search Engine Optimisation strategy is great content. While your SEO provider will take care of some of this, you have something that they don’t – years of industry experience and up to date knowledge about your ind...Full Article »
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How to Use Google Analytics to Review Your SEO Performance
by Ange Jones : October 4th, 2012
Google Analytics provides a means of measuring what your site is trying to achieve online. Take a step back and reflect on what your business objectives are and what actions you want visitors to perform on your site. By defining your goals in Google Analy...Full Article »
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Has Google Penguin Left You Out In The Cold?
by George Cleanthous : July 6th, 2012
There are 185 million active websites in the world today, with over 1 trillion unique pages found by Google and millions more added each day. With the shear size of the web, it’s amazing that Google is even able to identify and rank the 10 most relevant...Full Article »
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When Does PageRank Matter?
by George Cleanthous : November 3rd, 2011
As much as I would like to ignore Google PageRank altogether, it is still relevant when building inbound links. When looking at external links there are essentially two factors to consider; the first is relevance, the second is PageRank. Those two facto...Full Article »
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5 Steps To Writing Great Online Copy
by Julie Wilcox : October 18th, 2011
Creating great online copy is as much about what you say as how you say it. A clear, engaging message should come with all the trimmings. These often forgotten extras are crucial in capturing your audience in the first place. Follow these 5 steps to ensur...Full Article »
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5 Ways To Increase SEO Traffic Through Effective Meta Descriptions
by Marcela Dias : October 12th, 2011
Meta Descriptions are one of the best ways to increase traffic from SEO rankings without building another link or writing another article. An effective Meta Description makes your ranking stand out from the competition, clearly differentiates your product...Full Article »
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How Will Google+ Affect Social Media And SEO?
by Brie Stewart : August 30th, 2011
Google+ is Google’s latest attempt at developing a social media network to rival Facebook. After failed attempts with Google Buzz and Google Wave, early success has been found (so far) in Google+. The new social media platform, which launched in lat...Full Article »
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The 5 Biggest Mistakes in Online Copy
by Julie Wilcox : August 11th, 2011
Quality online copy is crucial to an effective SEO strategy. With the introduction of the Google algorithm ‘Panda’, producing quality articles is more important than ever. In this article we look at the five biggest mistakes web writers make a...Full Article »
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How Does PageRank Affect SEO Rankings?
by George Cleanthous : July 19th, 2011
The thing about your website’s PageRank is that it has very little to do with your SEO ranking for a target keyword phrase. PageRank is a number that Google generates to indicate the overall value of a website in relation to all other websites on th...Full Article »
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How To Get Your Business Listed On Google Places
by Catherine Dix : May 3rd, 2011
Last year Google made an important search engine update that integrated Google Places listings (ie Google Maps listings) within the organic search results. Businesses that did not have a Google Places listing found that their rankings for location-based k...Full Article »
