Search Engine Optimisation
SEO Video – How to Use Google’s Keyword Tools for SEO
If you are currently implementing search engine optimization (SEO) for your website or are thinking about it, then this article will be worth tens of thousands of dollars for you.
Conducting effective keyword research from an SEO perspective is critical, because the next 12 months of SEO activities and investment will be focused on the words you identify before you start optimising.
The key to a successful SEO campaign is selecting keywords where a top ranking will earn you more profit per month than the cost of achieving and maintaining those rankings.
If you get it wrong, you could spend tens of thousands of dollars on achieving a top 10 ranking, only to find that the top ranking is not making you any money!
How To Create A Blog
It’s possible to make a lot of money from a blog, but if that’s your goal you need to be thinking long term and have a good base from which to start.
Firstly you need a subject for your blog. Many people make the mistake of writing about anything and everything, but if you are serious about getting your blog indexed by Google, showing up in search results and getting plenty of visitors, then you need to focus on a specific subject.
It stands to reason that if you are going to write about something every day or two for what could prove to be many months and hopefully even years, it needs to be something you are very interested in. There are two main reasons for this:
The Real Value of Search Engine Optimization (Video)
Optimising Your Video And Images For Search Engines
In order to be recognised on major search engines including Google, Yahoo, MSN, and others, you have to utilise SEO, or search engine optimization, when creating web content. While many people are able to do this using keywords and phrases in their written content, they oftentimes forget to add keywords to their visual content.
By not adding keywords to video, graphics, pictures, charts, and other images, you are missing out on a good opportunity for increased exposure on the Internet.
Are Link Exchanges Worth It?
When it comes to SEO, the new trend is to create back links or links that are placed on another web site so people and search engines will be able to find your site easily on the web. But you should trade links with every website that invites you to? While there are a number of ways to create back links that don’t include linking to another small business website, it is the easiest way to attract online attention.
Wikipedia & Search Engine Optimisation – #2 Is The New #1
If you have tried searching for a topic using Google lately, you may have noticed that Wikipedia entries are ranking higher and higher, many times ranking in the number one and number two positions. While Wikipedia has a reputation for being less than factual in the information they present, many people have found their articles useful.
Anyone with an interest in a topic can write an article and submit it to the Wikipedia database. If another person wants to add to it, they can edit sections and upload new information. Even though all sources must be documented, this has not stopped inaccurate information from being published online.
Writing Effective Press Releases That Are Keyword Rich
While the practice of writing keyword rich press releases has been around since 2004, it wasn’t until 2006 that keyword rich press releases became popular. As a result, press release spam and competition for higher rankings has increased dramatically.
You can still use SEO in your press releases to attract a lot of attention online, but you have to be careful which news wire services to use and craft a well-written release that includes popular keywords. Your release should give a call to action by including hyperlinks that take readers to a landing page. A landing page that asks for email address will increase your opt-in list. Including offers such as coupons in your release will tempt readers even more.
Lost in the Black Hole
The Internet black hole. It’s a place that, as a website owner or developer, you don’t want your website be in. With 489,876,431 entries existing per key phrase and only 1,000 entries being listed per search, it is easy for your website to get lost in the void.
But, there is a way to avoid getting trapped in the black hole. There is a way for your website to be listed in the 1,000 entries. Without this technique, there is no way for search engine users to find your website unless you give them your URL directly. And, that’s not very efficient.
The answer to evading the black hole is keyword themes.
Proof That Linking Is The Key To SEO Rankings
There are many aspects of search engine optimisation (SEO) that are uncertain… constant questions SEO experts have about what factors Google takes into account for rankings in its search engine.
But the one factor that all (competent) SEO experts agree upon is that the links pointing to your website,and what those links say, are the MOST IMPORTANT factor is getting a #1 ranking in Google.
What is the proof?
End of the Google Bomb?
In the past few years a practice by website owners and SEO experts, coined Google Bombing, gained notoriety. But it seems this practice is soon coming to an end.
Websites get ranked in Google based on many factors, with the most important being the number of other websites linking to the site, and the second being what the links actually say in them (called the ‘anchor text’). Webmasters and Bloggers that understood this would undertake strategies to manipulate the rankings in Google for, usually, humorous purposes. This practice was called Google Bombing.
Why Every Business Should Have A Blog…
A few years ago weblogs, or blogs, started to gain popularity.
At the time there were many people who didn’t see any value in using blogs… there was a lot of talk that there would be no way to profit from them.
Well those people were way off.
Calculating the Value of a #1 Ranking in Google or Yahoo
Search Engine Optimisation (SEO) is the holy grail of Internet marketing because of the allure of ‘free’ traffic.
A #1 ranking in Google and Yahoo for high-volume search phrases can be very profitable for any business.
But how much is a top ranking actually worth?
