Social Media
Twitter… Does It Work For Small Business?
Unless you’ve been hiding under a rock, you’ve probably heard or read about a new website called Twitter.
Although Twitter is a relatively new service, it has been receiving some great press and is starting to be used by many small businesses and large companies around the world – including some major media companies, marketing companies and computer companies…
In fact, ABC has its own Twitter feed, which they reference at the end of some of their shows.
So a few months ago I decided to see for myself what this Twitter thing was all about…
Tips For Using Social Networking Sites To Market Your Website
The possibilities that sites such as Squidoo, Facebook and MySpace offer are huge for savvy online marketers. They allow you to introduce your business to a whole new group of people, provided you use them correctly.
It all starts with your profile. This should tell the world about you and your business, and provide an essential link to your website. The beauty of social networking sites is that they allow you to introduce yourself to the world, rather than just your business, so make the most of your profile and add valuable content which gives real value to any passing visitors. If you can attract people with interests similar to those of you and your business, the traffic to your website is likely to increase as a result.
How Businesses Can Use Podcasting To Drive More Sales
Podcasting is the distribution of an audio file via the internet, often using RSS feeds to make it available for a wide audience to pick up and listen to.
The best known sites for downloading podcasts are iTunes and the fairly new podcasts.yahoo.com, and making your content available here exposes you to a potentially huge audience. Visibility is the key if you are to reach the market who will be interested in what you have to say.
Don’t overlook lesser known podcast directories either. You will be asked to list your podcast in a specific category, so make sure you pick the most appropriate one in order to reach your target market.
The Power of Online Video
As we near the end of 2006, one of the biggest changes in the online space is the prevalence of online video.
It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.
Fast forward to December 2006 and online video is in full swing… Google bought YouTube for US$1.6 billion, and companies like Metacafe pay publishers based on the number of people who watch their video.
