Comments on: Split-Testing : The Secret Weapon of Experienced Online Marketers

By: What Is A Good Conversion Rate?

What Is A Good Conversion Rate? — Wed, 18 Aug 2010 23:02:39 +0000

[...] Before you can assess your conversion rate you’ll first need qualified prospects visiting your site. When that is happening, the best way to assess how good your conversion rate is to ask yourself ‘am I generating a profit from my website visitors?’. If you are then your conversion rate is good, if you aren’t then your conversion rate isn’t good. And if you aren’t then you need to work at improving your conversion rate through either a complete overhaul of your website design or through ongoing split-testing. [...]

By: Rex Dixon

Rex Dixon — Wed, 21 Apr 2010 15:40:03 +0000

Would you have time to share/upload some results so others can see some examples of your work over on A/B Tests dot com?

By: link building india

link building india — Tue, 08 Dec 2009 17:21:33 +0000

Good Post, I think split test is powerful testing to drive traffic.

By: How To Use Google Analytics To Increase Sales : : Web Profits

How To Use Google Analytics To Increase Sales : : Web Profits — Tue, 13 Oct 2009 00:56:24 +0000

[...] that your visitors browse to after visiting your home page. These are the pages which you should be split-testing using the Google Website [...]

By: Gino

Gino — Wed, 16 Sep 2009 12:54:12 +0000

Indeed, very important to increase your website’s effectiveness.

I have done this using Logaholic web analytics (www.logaholic.com in combination with a lot of other in-built features they provide.

Very helpful

By: Can Split Testing Improve Your Real Estate Ad Response Rates?

Can Split Testing Improve Your Real Estate Ad Response Rates? — Sat, 29 Aug 2009 20:50:05 +0000

[...] is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use [...]

By: Shaun McGowan

Shaun McGowan — Tue, 18 Aug 2009 10:38:40 +0000

Some good info in here, easier to split testing now with PPC and different landing pages etc. Still cant beat organic results, if we can learn to master Google’s algorithm and stay on top of it, we will be winning!!!

By: Giovanni

Giovanni — Thu, 23 Apr 2009 11:48:04 +0000

Thanks.
I am quite new to this and just today I discovered the existance of this Google tool. Your post will provide good help. I cannot wait to run my fisrt test. I was thinking about starting with a headline test. In each marketing webinar / ecourse they quite only talk about that.
Anyway, for me it’s just a beginning.
Thanks again.

By: Alex Cleanthous

Alex Cleanthous — Thu, 23 Apr 2009 00:27:42 +0000

Hi David,

Conversions for each test are tracked within the Google Website Optimizer administrative console.

Thanks,
Alex

By: David Duffield

David Duffield — Wed, 22 Apr 2009 06:36:43 +0000

Another very good article Alex and hopefully your next one will cover Google Analytics so that when we do the split-testing we can learn more about how to monitor the conversions for each test.

Cheers
David