http://www.webprofits.com.au/blog/writing-content-that-is-credible/ SEO, Web Design & Internet Marketing Tips Fri, 31 Dec 2010 09:59:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.webprofits.com.au/blog/writing-content-that-is-credible/comment-page-1/#comment-78 Tai McQueen Wed, 20 Feb 2008 01:27:00 +0000 http://www.webprofits.com.au/blog/2007/11/12/writing-content-that-is-credible/#comment-78 An excellent post, Alex. I think people are even more sensitive to exaggeration in web marketing copy than they are in other media. Sometimes it even pays to write honestly about your product's limitations. On the one hand, this indicates to potential buyers that you're more interested in meeting their needs than making a quick buck, and that's a great way to gain their trust. On the other hand, it can help to qualify leads by weeding out prospects that really aren't likely to buy, or will be unsatisfied customers if they do. An excellent post, Alex. I think people are even more sensitive to exaggeration in web marketing copy than they are in other media.
Sometimes it even pays to write honestly about your product’s limitations. On the one hand, this indicates to potential buyers that you’re more interested in meeting their needs than making a quick buck, and that’s a great way to gain their trust. On the other hand, it can help to qualify leads by weeding out prospects that really aren’t likely to buy, or will be unsatisfied customers if they do.

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