The most important job your website does is convert traffic into leads and sales.
Because even when you get highly qualified traffic to your site, if you don't convert these visitors then your efforts are wasted.
When you persuade your visitors to take action you're generating real sales leads that your sales team can then convert into paying clients.
Here are a few of our conversion-boosting strategies.
Use proven direct response strategies
The goal of your site is to get a conversion. A conversion can be as simple as them picking up the phone, filling out an enquiry form or simply signing up for more information.
Every page and element on your site has one simple purpose - to get your website visitor to take action. If they leave your site without taking action you lose the opportunity to turn them into a paying client.
Our direct response strategies make it crystal clear to every visitor why they should take action, what action they should take and how to take that action. Every word, design element and call-to-action is carefully planned and tested to maximise the number of sales leads you generate.
Understand how people make buying decisions
After running thousands of tests we understand exactly how people interact with websites. This is powerful knowledge few others possess. And we use it to build websites that align with buyer behaviour to steer them to the course of action we want them to take.
High-converting website design
There are literally dozens of design considerations we take into account when designing a high-converting website. Your page layout, your site's structure, the colours, sales copy, even fonts you use all affect response. It's not uncommon for just one change to any of these factors to cause an increase in response of 80% or higher.
Split-testing
We never rely on gut instinct. And we certainly never do something simply because 'it looks nice'. Our brief is to convert as many qualified visitors into sales leads as possible. Everything we do is tested, trialled and tested again. We take advantage of the most advanced tools in the industry to trial changes and get instant feedback so your website's conversion will continue to grow and grow.
Never treating two markets the same
People make buying decisions in different ways, depending on the market they're in. We understand how these decisions are made and design your website to align it with their decision making process.
We can do this because our strategy team is made up of business, marketing and conversion experts. Unlike other web companies, our focus is on your clients. We don't do a thing until we understand them inside out. Which is why you'll notice all our clients' sites are different. No two markets are the same.
Results you can see
Any time a client engages us they quickly see a big surge in their sales leads.
But of course we don't ask you to rely on this anecdotal evidence alone. We produce detailed but easy to understand reports on a monthly basis which show you how many more conversions your new site is getting.
The best thing about these reports is you can easily identify what changes gave you the best increase in conversions.
And it means we can pin-point new opportunities or identify problems such as an increase in unqualified traffic coming through and rectify it.
It also keeps us accountable to your board or senior management because they can see the outcome of their investment for themselves.
For example, Lube Mobile saw a sudden increase in the number of enquiries in their call centre after their new website went live. The reports we provided them allowed the people we dealt with to demonstrate to their senior management the massive ROI on the investment they made with us.
Imagine for a moment when your call centre is suddenly swamped with new calls.
Or when your sales team is inundated with email enquiries instead of the trickle they usually get.
How about when people are booking your services so quickly your staff are begging you to put more people on to handle it.
Most businesses would do anything to have these problems, right?
That's what conversion strategies are. They're about unlocking the untapped potential in your website traffic and turning it into your number one revenue source.
