eCommerce Website Design
Selling products directly online is one of the most rewarding, and difficult, endeavours to achieve online. The greatest challenge in building a successful eCommerce store is ensuring that the conversion rate of the website is high enough to support the cost of online marketing in a competitive marketplace.
These are the types of challenges we face every day, so we know what is involved in designing eCommerce stores that produce profits for our partners and clients.
An important distinction you must make early on in your agency selection process is that technology will not produce sales. What do we mean by this? Simply put, designing and eCommerce store that produces maximum sales is the responsibility of an online marketing specialist, not a web designer.
All designers have access to the same technologies which power eCommerce stores, which is why price-shopping is not the best way to go. Rather, spend the time looking for an agency that will develop an eCommerce store that will earn you the maximum amount of profit, which is the responsibility of the online marketing department.
At Web Profits our online marketing specialists direct our web designers ensuring that the eCommerce store fulfils all the requirements of a website that produces results.
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Our eCommerce Solution includes the following:
Before the design even begins, we send you a thorough questionnaire to learn more about your business, your competitors and your marketplace. We then work with you to create the optimum website strategy that will produce the best results. This strategy is then integrated into each phase of the web design process.
Your home page is your "shop front"; it is where most people will begin their shopping experience with you. During this phase we work closely with you to develop a home page which displays your product range in an intuitive manner making it extremely easy for your prospect to find what they are looking for. And, unlike most other web designers, we give you unlimited revisions on your home page design to ensure that you are completely satisfied and proud of your home page.
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Once the home page is designed, we move onto the design of your internal page, where the real action occurs. The internal page design is the most important element of your store because it is where you must "sell" the product to your prospect – it is the product display and sales person combined. We integrate proven conversion strategies that encourage as many prospects as possible to pull out their wallets and buy from your site. Once again, we give you unlimited revisions on the design of your internal page.
The quality and presentation of your products plays a large role in the sale of your products. We work closely with you to ensure that the highest quality images are used on the site. We also used the latest technology advances to enhance the viewing of your products online.
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The product description, in combination with a quality product images, also plays a crucial role in the sale of your products because it is the wording that paints a picture of what it will be like to own the product. As required, our copywriters will amend and improve your wording to ensure your product is presented in the best possible light.
A shopping cart is required for all eCommerce websites as that is how the payment is made on your eCommerce store. Think of it like a checkout at the supermarket. We have many different types of shopping cart solutions available to suit your needs.
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Depending on the type of product you sell in your eCommerce store, we can develop a CMS that will allow you to update the products, prices and descriptions in your store on your own, saving you time money working with a designer to make the changes. Of course, a CMS is an extra cost and is not required for all eCommerce stores, but we can integrate it if required.
Information architecture is the methodology of how the products are structured and presented on your site. When the catalog is finalised we design the information architecture of your website to make it as easy as possible for your website visitors to not only find what they are looking for, but also be exposed to other products you sell – the word to remember here is "intuitive". We ensure that your website is intuitive for your prospects.
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This is one of the areas where virtually all web designers get it wrong – optimising your website for top search engine rankings. As part of our eCommerce Solution, we ensure that your website is completely SEO optimised so that you can rank highly in the search engines. This also saves you a considerable investment when you start an SEO campaign, as the website optimisation is already complete!
Analytics software is essential in understanding how your website is performing and how your prospects are interacting with your website, which is why we setup your Google Analytics account and integrate the tracking code on each page as part of our eCommerce solution.
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Finally, when your website is ready for launch we have an in-house testing department, who are separate to the design and marketing department, who conduct thorough testing on your website before launch. The testing process includes:
When testing is complete we then send you a complete testing report so you can see for yourself what has been tested on your website.
Our eCommerce website design starts from $8,000.
Outside of your budget? Then try our affordable web design package.
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Web Profits has a range of web design solutions to suit your needs. Please select the web design solution you are looking for or browse our portfolio of recent works...
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