According to research conducted by the Direct Marketing Association, email marketing generated a return on investing of $43.62 for every dollar spent on it in 2009... that's a 4,362% return on investment.
What does email marketing offer that other channels don't?
Email marketing works so well because you communicate with your prospects on a regular basis at virtually no cost. And over time email marketing helps establish your company's credibility and builds trust with your prospect so they feel comfortable enough to buy from you.
Not only that, email marketing allows you to communicate with your customers after they buy. And because they have already purchased from you in the past, they are much more likely to purchase from you again. Email marketing to past customers is one of the best ways to increase the lifetime value of your customers.
Strategic email marketing campaigns produce results
Web Profits specialise in creating strategic email marketing campaigns that produce results. We can manage the entire process for you, or we can help you setup an email marketing campaign that you run yourself. Our email marketing solution includes:
- Strategy Development - establishing the correct strategy for your email marketing campaign is critical to success. During this process we establish the optimum message for your market, integrating value-adding emails with sales emails.
- HTML Email Design - Web Profits will design a high impact HTML email template in line with your company branding and integrating direct-response marketing components to drive action.
- Database Development - Web Profits can integrate an offer into your current website to drive maximum email subscriptions from your current visitors. This can include the copywriting of a special report, the integration of call-to-actions on each page and an optimised landing page.
- Copywriting - the words used within the subject line, headline and body of the email are critical to success. With that in mind, our copywriting team can write the email content for you or we can review your draft and tweak it as required.