Why Facebook advertising is about to explode

There are 3 reasons why we're recommending Facebook advertising to almost all our clients.

• In March 2010 Facebook overtook Google as the most visited website on the planet. What's more, people go to Facebook and stay there – sometimes all day. And there are now more than 10 million Australians on Facebook.
• Facebook's data analysis is like nothing we've ever seen before. Based on what people 'like', who they're 'friends' with and what ads they click on, Facebook can build an incredibly accurate profile of who they are. This means it can target potential prospects with laser like accuracy and display your ads only to the most likely candidates.
• Most advertisers are making the costly mistake of ignoring Facebook advertising. This is a mistake. Thanks to Facebook you can now run more targeted ads to your ideal client at a fraction of the cost of other advertising mediums.

At Web Profits we specialise in setting up and managing Facebook advertising campaigns designed to drive sales leads to your business.

How does facebook advertising differ to Google Adwords?

People use Google to search for products and services they're interested in buying.

Facebook users are different. People on Facebook are socialising - they are essentially catching up with friends and aren't generally searching for a solution to a problem or for something to buy.

Because Facebook users aren't actively searching you can't target them based on keywords they are typing in (which is how you target ads on Google).

But that's OK, because you've got even more powerful information at your disposal, such as their age, gender, location, likes and anything else contained in their profile.

This means you can stay in front of them with your offer, which increases the odds of them clicking on your ad significantly.