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A 2011 study by Google found that Australia ranked 2nd in the world for smartphone penetration, with 37% of people owning one. The same study found that 49% of people use their smartphone to research and then call businesses.
If you don't have a mobile-friendly website designed to get your customers to call you, you're missing out on a significant amount of sales and profits for your business.
The iPhone has revolutionised how the mobile phone is used to access the Internet. With a large, intuitive multi-touch screen the iPhone has significantly impacted the mobile internet landscape. Before the iPhone´s launch, browsing the Internet from your mobile phone was more of a chore than a convenience. Mobile internet browsing is rapidly becoming a viable alternative to monitor-based Internet browsing.
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As the mobile phone screen becomes large enough to make mobile Internet browsing viable, the standard LCD monitor used on your PC or Mac is also becoming larger. While the iPhone has a screen size of 3.5 inches, the smallest LCD monitor available for sale in the market today is 17 inches, with 19, 20 and 22 inch displays becoming more widely used.
Designing a website to produce optimum results from your website traffic means taking full advantage of the screen size and resolution you have available to you. This means that you will need to design a website that displays optimally on large LCD monitors and a different website that displays optimally on a mobile phone screen. Each website design needs a different approach.
Regardless of where your website is being viewed the goal is the same - to drive visitor action whether that is to submit a form, make a phone call or buy a product. The difference is how that website is designed for the medium it is being viewed on.
Web 2.0 has lifted the bar for the users´ expectation of what a good website should ´look´ like. A standard website that is designed for a 17 inch monitor needs to have a high level of graphic design, including high quality images, strong background, clear navigation, integrated with website conversion principles. While this design will work very well on a computer monitor the same design will be far too difficult to view on a mobile phone screen because the wording will be too small to read and will require too much scrolling when zoomed in on.
A website designed for a mobile phone screen, on the other hand, will use the same website conversion principles as the standard website but will require a different style of web design to make it as easy for the user to read your wording and take action on your offer. Essentially, your mobile phone site will be a condensed version of your main site, optimised to drive visitor action.
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Web Profits specialises in developing websites that produce results, that is, driving sales or sales leads online. Any website we design will be made to convert visitors in sales or sales leads. This is the same for mobile website design. Our mobile website design includes:
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