One of the most popular pricing models among other SEO agencies is based on a large number of keyword phrases. Generally they charge you for targeting 5, 10 or 20 keyword phrases.
Frankly this pricing model is a waste of your money
Because in our experience less than 5% of all keywords produce 95% of the profits. By ranking for lots of keyword phrases you end up paying to get ranked for keyword phrases which drive very little traffic.
For example, there are 60,500 searches per month for 'car insurance', but only 1,000 searches for 'best car insurance'.
What would you prefer? To dominate a keyword phrase with over 60,000 searches, or the one with only 1,000 searches?
Because here's the catch. Many SEO agencies will refund you if they don't get a high ranking for your keyword phrases. But what this means is they take on 20 keyword phrases, rank you for 19 of them, and refund you for the one they missed.
Problem is - the one they missed is usually the one that's making all the money. You've just paid good money, and limited yourself to 5% of the profits you should be getting.
Why your choice of SEO agency matters
SEO is a fluid process with rankings changing on a daily basis.
The rules seem to change almost weekly.
What worked yesterday may not work tomorrow.
We believe 1 is a dangerous number. If we only have 1 strategy for getting you a ranking, when that strategy stops working your top ranking disappears.
And if your business relies on traffic to make money, relying on just one strategy could cost you serious money.
This is why we use different tactics to get you a top ranking. If one tactic loses ground another one will gain ground.
It's been incredibly successful since nearly all of our clients continue to maintain their rankings through multiple Google updates.
Our results do the talking
And we're determined to prove it.
At the very beginning of our relationship, before we start any SEO activities, we conduct an initial ranking report on the keywords which we have agreed to work on. This becomes our benchmark.
Every month we send you an updated ranking report showing you the changes in rankings (both up and down) for every single keyword on that list, across all search engines.
And because these reports don't give you the full picture, we also provide you with monthly traffic reports - as part of our website optimisation, we setup analytics software on your site so we can monitor how our SEO activities are affecting your traffic, sales and profits.