Web Design Mistakes

The fact is... most web designers get it wrong! If you want a website that will generate revenue for your business, you must adopt the following five website conversion practices...

Does Your Website Convert?

The design of your website will make all the difference in whether you make money from the Internet or not.

The most important factor in generating sales leads online is having a website that converts website visitors to sales leads (ie. people who pick up the phone with a strong desire to buy what you sell).

To learn more about what is involved in making a website convert, read our website conversion strategies report.

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Have You Done Keyword Research?

Deciding what it is you want your website to sell is the first step in designing a website. Designing a website around something which people are not looking for can potentially be a waste of time and money.

There are tools online which you can use to find out what people are searching for online. The key to making money online is finding the topics which have the largest number of people searching for online and to target either your website or particular web pages to that topic.

For example, let's say you own a bakery. The number of people who search for 'bakery' online is low, but the number of people who search for 'wedding cake' is high. So to get the best results for your business, it would be wise to either focus your website, or focus a particular web page, on wedding cakes and then to send people who are looking for wedding cakes to that page.

By doing this you ensure you achieve the best results for your business given the context of keyword search data.

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Do Your Words 'Sell'?

The most important part of any website is the words you use. The words you use will literally make the difference between success and failure.

When people are searching online, they are searching for information. The best and simplest way to communicate that information is in writing.

To get the best results you MUST use compelling sales copy which leads the reader down a path with the ultimate outcome being that they buy what you sell or contact you to get more information.

The biggest mistake most website owners make is not using enough copy to communicate why somebody should do business with them.

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Do You Make It Easy To take Action?

Before you design your website you must first establish what you want your visitors to do.

Do you want them to leave their contact details? Send you an email? Or phone your business to obtain more information?

Deciding what you want your visitors to do is an essential first step when designing your website.

If you want your visitors to take a specific action, then every aspect of your website must further than objective.

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Does Your Website Look Professional?

Prior to the year 2007, businesses could make money online by putting up a website that did not have high end graphic design and still make a considerable profit.

This is no longer the case.

Moving forward, the websites that produce the greatest profits online are those that have the very best graphic design.

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