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Web Profits wins 2018 AMI Marketing Excellence Award

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Australia’s largest independent digital growth consultancy recognised by Australian Marketing Institute (AMI) for Content Marketing for Bellamy’s Organic

SYDNEY, AUSTRALIA — Web Profits is proud to announce that The Australian Marketing Institute (AMI) has presented them with an Award for Marketing Excellence, in the category of Content Marketing.

The award was for Web Profits’ work on the Bellamy’s Firsts campaign with long-standing client Bellamy’s Organic and highlights the phenomenal strategy, efforts, and results of the Web Profits team over the course of the campaign.

“It’s a great honour to be recognised by the AMI, within such a competitive category, amongst some truly brilliant contenders,” Katherine Chalhoub, Head of Creative + Social for Web Profits said. “Web Profits believes in true partnerships with clients, working together to add strengths and competencies that complement the client’s internal capabilities and delivers leading-edge creative and implementation that delivers measurable results. Our work with the Bellamy’s Organic team shows the outstanding results.”

“Bellamy’s provided an outstanding example of creative and successful content. An excellent framework of the issue, clear goals and thorough market research provided the framework for an effective digital campaign solution,” AMI said in the program for the event. “The content was creative, emotive and authentic which was essential for establishing compelling brand advocates.”

The work with Bellamy’s Organic (Bellamy’s Firsts) sought to celebrate the experiences, wins, and achievements of parents by highlighting a different “first” (e.g. first steps, first words, etc) each month. Customers were encouraged to share stories and images on social media with those submissions setting the foundations for Bellamy’s overall content marketing campaign, with the aim to amplify the brand to new audiences. The campaign gathered engagement across social media and helped to drive sales and revenue in a competitive industry targeting mothers – one of the most advertised-to segments in Australia.

Now in its 36th year, the AMI recognises professional excellence in marketing practice across diverse customer, budgets and strategic approaches. This year more than 200 organisations from all around Australia entered the Awards and more than 400 people attended the 2018 AMI Awards for Marketing Excellence Gala Dinner at Sheraton on the Park to celebrate industry success stories.

Alex Cleanthous

Alex Cleanthous

Director of Strategy + Innovation at Web Profits

Alex Cleanthous is Director of Strategy + Innovation at Web Profits. With more than 17 years experience in the digital space, Alex is responsible for ensuring that Web Profits stays at the forefront of digital strategy and execution. With offices in Australia, Singapore and the United States, Alex focuses on driving growth across all regions, as well as identifying and expanding into new markets and new industries. Alex lives, loves and breathes strategic design thinking and bringing innovative solutions to life through end-to-end implementation.

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