How to Use Facebook Ads to Drive Growth

by Alex Cleanthous

In this article you’ll find out how to make Facebook Ads work, regardless of where your customer is in the buying cycle.

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The next big thing in marketing…

by Alex Cleanthous

In our latest episode of Webprofits TV we discuss the cheat/hack/shortcut that every marketer is chasing after. It's not what you might think...

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How Amazon will affect ecommerce in Australia

by Alex Cleanthous

Amazon has announced plans to be operational in Australia by 2018. In our latest video I share my thoughts on what eCommerce businesses can do to prepare.

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How Instagram’s update will affect the way marketers use it

by Alex Cleanthous

If you use hashtags in Instagram to increase your likes, comments, and followers, then you may have noticed a drop in engagement recently. Here's why...

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Why we’re not investing in Snapchat (right now)

by Alex Cleanthous

We’ve now decided we’re not going to continue investing in Snapchat We took a number of factors into consideration, and I discuss them all in our latest video.

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What voice search means for the future of digital marketing

by Alex Cleanthous

With the growth of mobile voice search is growing fast. Add to that the usage of Siri, Cortana, etc and voice search is impacting the industry in a big way.

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The Ultimate Guide to Email Sequences

by Alex Cleanthous

Email sequences are one of the most under-utilised digital marketing tactics. This guide shares what you need to know to leverage them in your campaigns.

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The impact of artificial intelligence on marketing in 2017

by Alex Cleanthous

Google have recently been saying that they are now "artificial intelligence first" rather than "mobile first". What does that actually mean for marketing?

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Reflection and planning

by Alex Cleanthous

It's that time of the year again. The holidays are a great time to relax, but also to reflect on the year that was, and plan for the year ahead.

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How long should content be?

by Alex Cleanthous

How many words should an article have? Is 1,000 words better than 10,000?How long should a video be? Is 3 minutes better than 15 minutes? Here's our #1 rule

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Meet Webprofits

85+ full-time marketers. Offices in Australia, USA and Singapore. Helping challenger brands drive growth since 2006.

One Team. One Brief. One Objective

Webprofits is a digital growth consultancy with fully-integrated, end-to-end, agile digital marketing teams that challenger brands can use to drive rapid growth in a complex and fragmented digital landscape.

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