Web Profits BlogSEOContent Strategy Infographic

Content Strategy Infographic

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Producing great content is at the core of an effective online marketing strategy. It’s used to increase SEO rankings, engage with prospects via email, connect with prospects via social media, and establish your brand positioning.

But what is great content?

Research shows that the most effective content has a compelling headline that attracts users, is well over 1000 words in length and includes images.

At Web Profits we specialise in creating this type of content – and have produced this infographic to share our process with you.

To embed ‘Web Profits’ Content Strategy Infographic’ on your site, copy and paste the code below:


Ben Fitzpatrick

Ben Fitzpatrick

SEO Strategist at Web Profits

With over four years tenure at Web Profits and expertise across all areas of digital marketing, Ben is our National Manager Operational Excellence and the lead on some of our largest fluid marketing campaigns. Hailing from the United States, his booming laughter is infectious, as is his passion for digital marketing. Ben is constantly searching for new skills and processes to help achieve even more for our clients, so it’s not unusual for him to come into the office excitedly with a new innovation to share with the team.

2 comments

  1. Simon says:

    Hey Ben,

    I noticed the lack of video content on your infographic. Surely it should be included given the rise of branded video content and the role it plays in SEO?

    Cheers

    Simon

    April 16th, 2015 at 4:03 pm

  2. Ben Fitzpatrick says:

    Hi Simon,

    Thanks for your comment. I agree, video content is a great marketing tool – one we use actively with Web Profits TV, https://www.webprofits.com.au/tv. In general, I recommend having a transcript made to get full SEO benefit.

    One of the really fun things about content – and producing an infographic like this – is that it’s constantly changing and improving. There’s tons more types of content that can be effective for SEO – interactive content, calculators, white papers, case studies, aggregation lists and research papers, to name a few. So definitely some statistics about video content, among others, could have been included in this infographic, but we had to draw a line to keep it simple. At Web Profits we provide our clients with all types of great content that they can leverage across their digital marketing channels.

    Thanks so much for reading. Have a great day.

    Best regards,
    Ben

    April 16th, 2015 at 6:35 pm

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