Over the past few years we have tested and tracked dozens, if not hundreds, of different strategies online… everything from banner advertising to social bookmarking, and at the end of the day, implementing the core online marketing strategies effectively has proven to generate the maximum impact from online marketing efforts.
Of course you’ll hear about the rare online business that doesn’t have to use SEO or PPC to drive traffic, as they have a 100k+ database of people and JVs with other sites which command the same number of subscribers. But for a business starting out online, you want a strategy that is simple, actionable and not reliant on the goodwill of others (at least initially).
We’ve prepared a mindmap of the core strategies essential for succeeding online, whether you’re just starting out or you’ve been online for years.
You can download the online marketing mindmap here.
And I guarantee that even the most experienced of online marketers aren’t maximising all areas outlined in the mindmap… its one thing to setup everything and get some traction, it’s another thing entirely to take your business into the stratosphere utilising the very same marketing channels.
For example, you can quite easily start making $1000 or $2000 per month from PPC advertising, but it’s much harder and requires more expertise and time to increase that to $20k or $30k per month… and that’s exactly what is required to market effectively online.
You don’t need to implement every single strategy available, but you do need to continually work to improve the return you are getting from every action you take.
And it isn’t just about improving your PPC performance… you also need to improve your website’s conversion rate, as well as your organic traffic. And taking what you learn from one marketing channel and implementing it in another.
The businesses which make the most money online are those that maximise every part of the online sales cycle, because they understand that PPC, SEO, website conversions and sales volumes are totally dependent on one another to survive in a fiercely competitive environment.
Download the online marketing mindmap here and start planning your online marketing strategy.