Online Marketing Mindmap

Over the past few years we have tested and tracked dozens, if not hundreds, of different strategies online… everything from banner advertising to social bookmarking, and at the end of the day, implementing the core online marketing strategies effectively has proven to generate the maximum impact from online marketing efforts.

Of course you’ll hear about the rare online business that doesn’t have to use SEO or PPC to drive traffic, as they have a 100k+ database of people and JVs with other sites which command the same number of subscribers. But for a business starting out online, you want a strategy that is simple, actionable and not reliant on the goodwill of others (at least initially).

We’ve prepared a mindmap of the core strategies essential for succeeding online, whether you’re just starting out or you’ve been online for years.

Online Marketing Mindmap

You can download the online marketing mindmap here.

And I guarantee that even the most experienced of online marketers aren’t maximising all areas outlined in the mindmap… its one thing to setup everything and get some traction, it’s another thing entirely to take your business into the stratosphere utilising the very same marketing channels.

For example, you can quite easily start making $1000 or $2000 per month from PPC advertising, but it’s much harder and requires more expertise and time to increase that to $20k or $30k per month… and that’s exactly what is required to market effectively online.

You don’t need to implement every single strategy available, but you do need to continually work to improve the return you are getting from every action you take.

And it isn’t just about improving your PPC performance… you also need to improve your website’s conversion rate, as well as your organic traffic. And taking what you learn from one marketing channel and implementing it in another.

The businesses which make the most money online are those that maximise every part of the online sales cycle, because they understand that PPC, SEO, website conversions and sales volumes are totally dependent on one another to survive in a fiercely competitive environment.

Download the online marketing mindmap here and start planning your online marketing strategy.

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.


  1. Lisa Macqueen says:

    Love the mindmap! You are so right – the only way to successfully manage online marketing is to have an effective strategy that will cover all the bases.. and then work on every lead as hard you can to bring the business in.

    June 30th, 2008 at 11:40 pm

  2. Troy says:

    hey Alex,
    the map is a great idea.
    where would affiliate marketing fit into this mindmap?

    July 1st, 2008 at 12:03 am

  3. Alex Cleanthous says:

    Hi Troy,

    The mindmap is a list of core online marketing strategies which apply to all business owners, regardless of size.

    The average business owner would do much better focusing time and capital on the core strategies outlined in the mindmap, before implementing affiliate marketing. Even then, affiliate marketing is not critical to success.

    Saying that, affiliate marketing can be very profitable, but only after the sales cycle has been optimised and the website has a high visitor value (ie. total revenue / total visitors).

    July 1st, 2008 at 12:29 am

  4. daniela says:

    I never lokked at it this way. i think the map is very useful.

    July 1st, 2008 at 1:36 am

  5. Scott says:

    Mindmap is the most important step to be taken care of after lead generation. Making a strategy that covers all the the banners makes a huge difference in yourr online business and as very rightly said by Lisa the online business can be a big success if everything is strategised properly and then accordingly worked hard on the leads.

    July 23rd, 2008 at 2:08 am

  6. Mark says:

    I was highly impressed by the idea of Marketing Mind Map, as all marketing strategies are clearly given in the most appripriate manner which can help a lot everyone interested in online marketing while selecting the most profitable area of market.

    July 23rd, 2008 at 2:25 am

  7. doug vran says:

    The map gives you a good direction to begin with

    July 24th, 2008 at 9:12 pm

  8. David says:

    Went to download the mind map but its no longer there, you get an error message instead. What happened guys?
    Not Found

    The requested URL / was not found on this server.

    October 7th, 2008 at 11:20 pm

  9. Alex Cleanthous says:

    Hi David,

    The download link should be working again now.



    October 8th, 2008 at 7:52 am

  10. Mike.J.Roach says:

    […] Website marketing – Get the whole picture – This Online Marketing Mindmap is a gem waiting to be explored for marketing your website to a wider audience. Also to remind you of the long list of things to get around to […]

    October 24th, 2008 at 8:03 am

  11. Mike.J.Roach says:

    […] recently asked me to put together a forecast for revenue generated online. Alex Cleanthous at Web Profits published an excellent mindmap to online marketing. For any small organisation, startups and green […]

    October 28th, 2008 at 6:26 am

  12. butter says:

    Thanxs Alex for the link. i have downloaded it and it looks promising . may be something that is needed to decide what u should do and how it is done properly

    February 4th, 2009 at 2:56 pm

  13. Sam Harding says:

    I love this blog and subscribed to your feed ages ago, you never fail to provide good posts, and this one couldn’t have been better timed.

    March 16th, 2009 at 5:44 pm

  14. ravi says:

    Thanks Alex for this

    March 26th, 2009 at 2:17 pm

  15. john says:

    What mindmapping tool did you use?

    May 13th, 2009 at 3:38 am