The Power of Online Video

As we near the end of 2006, one of the biggest changes in the online space is the prevalence of online video.

It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.

Fast forward to December 2006 and online video is in full swing… Google bought YouTube for US$1.6 billion, and companies like Metacafe pay publishers based on the number of people who watch their video.

In fact the highest payout for a video publisher on Metacafe was US$25,000 for just one month!

Another very famous success story was that of the ‘Free Hugs’ campaign, launching with it the Sick Puppies. Here was a struggling artist looking for a break, and with a video camera, a computer and YouTube created one of the best forms of free advertising available on the planet today…


Because the Sick Puppies created a video that touched people’s hearts, everybody that watched the video wanted to share it with their friends, family and co-workers.

The result?

In just 2 months the video attracted more than 7,000,000 views and received coverage in media everywhere… in fact the guy offering the hugs in the video appeared on Oprah!

Sick Puppies has now broken through one of the most difficult barriers in business… the music industry. And they did it all through the use of free online video.

Here is the video, straight from YouTube (turn up your speakers). Enjoy!

Alex Cleanthous

Alex Cleanthous

Chief Innovation Officer at Web Profits

Alex Cleanthous is Chief Innovation Officer at Web Profits. With more than 10 years experience in online marketing, Alex is always on the lookout for smarter, faster and more scalable ways to achieve maximum growth with minimum spend.