The challenge

FIIG Securities came to Web Profits seeking to increase the lead volume for their Corporate Bonds Investments offering. With the minimum investment increased from $50,000 to $250,000, FIIG also had the tough task of educating their target market of high net worth individuals on the benefits of their product over their large well-known competitors.

Main Goal

Increase the lead volume


The solution

To achieve this goal we designed and developed a wide-array of different eBooks focusing around the various points of a conversion funnel, from explaining the basics of bonds through to diversifying investments.

Then, to avoid the incredibly high cost-per-click costs in the industry, we launched well-planned paid campaigns across SEM & Social channels capturing leads through conversion focused landing pages and CRO tools, each of which then flowed through a custom set of email marketing sequences ranging from 1 day through to 12 months+.

fiig ebook
fiig ebook
fiig ebook

The results

After just four months of rolling out the Fluid Marketing strategy the results were as follows:

  • A 159% increase in the hundreds of monthly leads they were getting
  • A 17.27% drop in average cost per lead
kitome graph
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