The challenge

Kitome had been a multi-service client of Web Profits for a couple of years but wanted to take their marketing, and their results to the next level with Fluid Marketing. Their aim was to rank in the top 2 search results for their biggest keywords, and grow their already successful lead generation system to new heights.

Main Goal

Rank in the top 2 search results for their biggest keywords

kitome

The solution

To increase visibility across popular location based search queries we created a new Suburb page strategy that involved developing 56 additional pages, including URL restructuring and unique page copy for each location, which in-turn eventuated in all 56 pages obtaining page 1 rankings, gaining an additional 4,733 suburb page visitors.

Ongoing testing of the landing pages, scaling of the most profitable paid campaigns on AdWords, Bing & Facebook and the implementation of Growth Hacks also doubled our leads through paid channels, enabling the Kitome team to hire additional sales reps for each office.

kitome laptop

The results

In the first year of Growth Marketing they were able to achieve:

  • A 97.73% increase in total leads
  • A 29.61% increase in website conversion rate
  • 1st and 2nd ranking for two of the industry's most competitive keywords
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97.73% increase in total leads

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