The words you use on your website are the most important factor in your success
Maximising conversions is at the core of everything we do at Web Profits. That's why every landing page, website and email we produce uses direct-response copy that drives action.
Why is copywriting so important?
When most people think about getting a website designed the first thing they think of is the design. But it's not the design that'll sell your prospects, it's the words on the page.
The words on the page are the single most important factor in the success of your website because it's only through words that you can clearly communicate an offer so compelling that your prospects are jumping over one another to take you up on it.
Salesmanship in print
The type of copywriting we use at Web Profits is based on proven sales writing techniques that have successfully sold goods for more than 120 years.
This type of copywriting has been used to sell everything from credit cards and insurance, magazines and medicine, CDs and exercise equipment, through to football club memberships, women’s underwear, holidays and plants.
And we adapt these proven principles to help you sell your products or services online.
The benefits of sales copywriting
With great copy you'll have the benefit of having a proven sales person 'selling' for you, 24hrs a day, 7 days a week. And you don’t have to pay sales commissions or a base salary.
More importantly, sales copy is the core element of a high-performance website, which is at the centre of a successful online marketing strategy.
Without great copy, you'll have a really difficult time making online marketing profitable.
Why you need sales copywriting
It doesn't matter how good your product or service is. If you don't grab your prospects' attention and compel them to act then you'll be losing business. The words on your site must be carefully planned out to achieve maximum impact.
Every word must be strategic. Every sentence must drive your prospect towards taking action. Every part of the structure of your message must be planned carefully from the beginning. Nothing happens by chance.
Well-crafted sales copy runs through your entire site, and every ad we place online. From short ads, to full sales messages. From opt-ins to every page on your site. And the emails you send to your database.