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  • Digital Marketing

    How to build a culture of experimentation within your company

    The digital age has brought with it business disruption on a scale that’s never been seen before. It’s no longer uncommon to see ‘unknown’ startups rapidly grow and overtake competitors in long-established industries — seemingly overnight. But how do they do it? Many of them (like Booking.com, who are running 1,000’s of tests at any […]

    Author information

    Duncan Jones

    Duncan Jones
    Head of CRO & Fluid Online Marketing at Web Profits

    Duncan has been building websites and online businesses since the days of the 56k modem. He is data-driven, insists on tracking everything and loves the thrill of launching online marketing campaigns, getting the first conversion and then rapidly optimising and scaling them.

    The post How to build a culture of experimentation within your company appeared first on Web Profits.

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  • Digital Insights

    How to map your customer journey

     Transcript: Welcome back, it’s me Tam – the in-house growth marketer at Web Profits. Recently we shared the journey that one business took in becoming a customer of ours. Well, today I’ll be taking you behind the scenes to show you how you can map out your own customer journeys to get insights on […]

    Author information

    Tam Al-Saad

    Tam Al-Saad
    Full Stack Marketer at Web Profits

    As a full stack marketer, Tam works across all digital marketing channels to deliver results. Having helped to launch, grow and manage tech startups across 5 different countries in 3 industries, he’s well experienced in all the digital world has to offer.

    The post How to map your customer journey appeared first on Web Profits.

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  • Digital Insights

    Why your business needs to embrace personalisation now

     Transcript: Hi, I’m Ben Fitzpatrick, I lead the Operations team at Web Profits, and today I want to talk about something that’s way too common – has your business ever been in the situation where you weren’t prepared for a major change in consumer behaviour? And did you feel like you missed out on […]

    Author information

    Ben Fitzpatrick

    Ben Fitzpatrick
    National Manager Operational Excellence at Web Profits

    With over five years tenure at Web Profits and expertise across all areas of digital marketing, Ben is our National Manager Operational Excellence and the lead on some of our largest fluid marketing campaigns. Hailing from the United States, his booming laughter is infectious, as is his passion for digital marketing. Ben is constantly searching for new skills and processes to help achieve even more for our clients, so it’s not unusual for him to come into the office excitedly with a new innovation to share with the team.

    The post Why your business needs to embrace personalisation now appeared first on Web Profits.

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