Susie Bayes

Talk Title: Conscious Communications - leveraging value from purpose-driven content.

Consumers are increasingly demanding that brands stand for something more than just profit and purpose-driven brands are consequentially growing faster than the norm. This session looks at the benefits of connecting purpose to your marketing & the golden rules of creating content that will deepen your brand's relationship with its audience.

Ruth Trewhella

Talk Title: Managing marketing transformation - Telling them what they need to hear, not what they want to hear.

Marketing on behalf of others is a big challenge. How do you take a company focussed on traditional marketing channels on a change journey to adopting and seeing the ROI in digital marketing channels? How do you manage multiple stakeholders at once.

Register now for a free ticket for you and your colleagues and we'll see you on Thursday September 12th.

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Event Agenda

Adina Apartment Hotel, 55 Shelly Street, Sydney

  • 7:15am - Doors open & breakfast buffet
  • 7:45am - Susie Bayes
  • 8:15am - Ruth Trewhella
  • 8:45am - Networking
  • 9:00am - Doors Close
Event Speaker

Susie Bayes

Head of Partnerships and Philanthropy @ Guardian Labs

Susie is The Guardian’s Head of Partnerships and Philanthropy and is driven by a passion for better communication of purposeful business. Working with corporates, government and Not-for-Profits, Susie quickly establishes relationships at all levels, grasps partners’ business models, landscape and challenges then leads a team to develop solutions that will effect change. Susie creates content and event partnerships driving clients’ and partners’ objectives by connecting with the Guardian's audience through their shared values. She has worked with global brands like Philips, local giants like Commonwealth Bank and purpose-driven brands such as Bank Australia.

Event Speaker

Ruth Trewhella

Chief Operating Officer @ LJ Hooker

Ruth has spent the last 15 plus years working with some of Australia’s largest brands including Telstra and Redballoon, leading major change programs of work. Her expertise lies in improving customer experience and maximising business performance through people, process and technology.

What Are Growth Marketing Mornings?

Growth Marketing Mornings consist of two great speakers presenting their ideas whilst you enjoy breakfast at a central location in Sydney.

Each event you'll hear from two of Australia's top Chief Marketing Officers, Senior Digital Marketers, Growth Leads, Growth Hackers & Business Leaders who will share their growth stories, case studies, strategies & tactics.

The insights presented will focus on actionable takeaways which you can implement right away to help unlock sustainable & scalable growth in your business