How we helped these 3 companies drive growth with Facebook marketing

Case studyAustralian Institute of Fitness

The Challenge

Having seen some results from Facebook, Australian Institute of Fitness sought to grow their fan base and increase engagement on their page in order to further generate leads of potential customers.

What We Did

By creating and sharing content, we were able to grow their fan base considerably. In conjunction with ads and sponsored posts, we were able to turn these engaged fans into website visitors, and eventually conversions.

The Results

Monthly traffic to the website from Facebook grew by 91%, and leads generated through Facebook posts and conversions increased by Monthly traffic to the website from Facebook grew by 91%, and leads generated through Facebook posts and conversions increased by 57%

Case studyMax Sparrow

The Challenge

The ultimate goal was to build the Max Sparrow Facebook audience from 0 to 10,000 highly engaged Fans, build brand awareness and generate direct online sales from creative efforts. To make sure we reached these targets for Max Sparrow, we needed to engage a holistic Social Media strategy, which would concurrently focus on all areas.

What We Did

After developing a First person persona for intimate tone of voice, the team consistently shared content on Facebook, as well as ran ads to generate awareness and website traffic. In addition, daily community management was undertaken to maintain person to person dialogue with

The Results

The strategy generated 95,883 engaged Facebook fans, far more than the 10,000 goal. More importantly, this led to more than 113,000 website visits from Facebook.

Case studyAllianceCorp

The Challenge

AllianceCorp are a Melbourne based end-to-end property investment solution provider. They wanted to grow their Melbourne based client database while improving on their current CPA from existing Adwords campaigns. The initial goal was to generate leads at a CPA of under $60.

What We Did

Within the first week we launched and tested over 500 Facebook Ads targeting 20+ key target audiences. We split tested different ad placements to ensure we were garnering the best possible results for the marketing spend and then we optimised these ads daily as well as tested new ad angles in order to drive the CPA

The Results

We generated 106 leads @ $42.43 in month 1, followed by 342 leads @ $28.44 CPA in the second month. At last count, the campaign has generated 3,726 leads at way below the $60 CPA target

Not your usual social media

The full customer journey

When you invest in social media with Web Profits, we develop a strategy designed to move your customer through the buying cycle, from awareness, to conversion, to advocacy.

Focused on growth

Using data at every stage of the customer journey, we create social media campaigns designed to drive growth in 3 key areas: community, engagement and conversions.

It doesn't matter what channel

Facebook, Instagram, LinkedIn, Snapchat - we work with all of them. It's not about the channel you use, it's about where your customer is in their buying cycle. Your strategy will be designed to target your customer wherever they are online.

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Don't take our word for it...

We used the social wing of Web Profits for our launch year and they were great at delivering the numbers that we wanted. The social element of the strategy they put forward was by far the most successful and was above our expectations. They were always wonderful to deal with and on time. We valued the efforts they made and would recommend their social arm for any projects.

Anthony Sponsmith Executive Director - Coco Republic (Max Sparrow)

I dealt with the Web Profits team over a 6 month period whilst they helped us get on track with our online marketing efforts for the Darlin Group. From the landing pages to the social media campaigns I was thoroughly impressed with their overall dedication to detail as well as their down to earth nature, very friendly bunch. Look forward to doing business with you again in the near future.

George Williams Director - Darlin Group

I have been very happy with the service provided by Web Profits. Working with a new brand in a highly competitive/niche market is always a challenge but they were able to come up with solutions that have definitely delivered results. From creating interesting and engaging content, managing our social pages and building our database the team have been a pleasure to work with. Thanks for your hard work Ben, Naomi, Sophie, Matt and the Web Profits team.

Larissa Brander Marketing Manager - Etixx

When I launched my wedding planning business, For Thy Sweet Love, I very quickly realised that I had no idea how to market my business and I felt like a dinosaur when it came to Social Media. A trusted friend recommended Web Profits. Engaging the team at Web Profits has been the best thing I have done for my business. The WP team took the time to understand my business and work with me to create a marketing strategy tailored to my business. Jason and Matt have often gone above and beyond to promote and grow my business and I trust their advice completely

Amira Fleming Owner - For Thy Sweet Love

10x your results with Fluid

  • It's all about your business goal

    With Fluid Marketing, every strategy, tactic and activity is focused on one thing - achieving your business goal. It might be revenue growth, volume of leads, or brand awareness.

  • Everything
    is connected

    Rather than just focusing on social media, we connect every channel your customer uses to drive 10x growth - social media, search, content, email, mobile, display, you name it - to drive exponential growth.

  • Your personal digital team

    Led by a digital strategist, you get a team of people who work together across every digital channel to achieve your business goals. It's like your outsourced marketing team.

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Meet our social media experts

Our experts know social and want nothing more than to see you succeed.

Katherine Chalhoub

Head of Social

Ales Pokora

Social Media Strategist

Jason Garrard

Social Media Specialist

Natalie Sareff

Senior Social Media Producer

Rohan Brown

Web Designer

Connor Chmielewski

Social Media Producer

Daniel Scarratt

Social Media Producer

Michelle Lo

Social + Content Producer

These companies already use our winning strategies

We want to showcase your logo amongst these successful clients

Let’s get social

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