CUSTOMER VALUE OPTIMISATION FOR ECOMMERCE BRANDS CUSTOMER VALUE OPTIMISATION FOR ECOMMERCE BRANDS CUSTOMER VALUE OPTIMISATION FOR ECOMMERCE BRANDS CUSTOMER VALUE OPTIMISATION FOR ECOMMERCE BRANDS CUSTOMER VALUE OPTIMISATION FOR ECOMMERCE BRANDS

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Shift your focus to customer value optimisation (CVO) and prioritise actual levers of growth

Our proprietary ecommerce Framework is based on the 3 key levers of growth: purchase frequency, average order value and customer retention rate.

By improving each of these levers, you can dramatically increase profits without relying on ever increasing acquisition costs.

Revenue growth of 38% with profit margins up by 65%

  INITIAL STATUS UPLIFT
Traffic 1,000.000 0%
Conversion Rate 3.2% 0%
Purchase Frequency 2.30 20%
Average Order Value $110 10%
Customer Retention Rate 30% 20%

By increasing customer retention rate and purchase frequency by 20% and average order value by 10% you could add 38% to your revenue.

Are you still relying on ROAS as
your key marketing success metric?

Or looking at channel distribution without taking into account the
customer journey phase?

If you do, you might find value in our Business Forecast.

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Want to learn more about cvo?

We’ve organised Australia’s first ever event dedicated to mastering customer lifetime value

We have recently organised Australia's first-ever CVO conference, dedicated to mastering customer lifetime value.

With actionable tools and takeaways, attendees learned how to lower acquisition costs, boost retention rates, increase customer satisfaction, set foundations for long-term revenue, improve profitability, and future-proof their businesses.

If you missed it, you can watch replays now.

Watch Replays Now

Speakers from:

5% INCREASE IN CUSTOMER RETENTION CORRELATES WITH AT 25% INCREASE IN PROFIT 5% INCREASE IN CUSTOMER RETENTION CORRELATES WITH AT 25% INCREASE IN PROFIT 5% INCREASE IN CUSTOMER RETENTION CORRELATES WITH AT 25% INCREASE IN PROFIT 5% INCREASE IN CUSTOMER RETENTION CORRELATES WITH AT 25% INCREASE IN PROFIT 5% INCREASE IN CUSTOMER RETENTION CORRELATES WITH AT 25% INCREASE IN PROFIT

Make retaining your customers top priority

It's too expensive to keep acquiring customers that never come back.

To build long-term relationship with your customers you need to continuously improve their experience at every touchpoint.

Some key activities to focus on:

Customer research

Understanding your customers' needs and preferences is key to optimizing your e-commerce store's customer value and providing a better customer experience.

Better performing Meta strategies

We base our Meta strategies on real customer insights, allowing us to optimise our paid social campaigns more effectively.

Email marketing

A well-executed email marketing strategy can help you increase customer engagement, retention, and ultimately boost your e-commerce sales.

Loyalty programs

Implementing a loyalty program can be an effective way to incentivize customers to return to your e-commerce store, increase customer lifetime value, and build brand loyalty.

Subscriptions

Offering subscription services can be an excellent way to provide convenience and value to customers while also generating recurring revenue.

Influencers

Partnering with influencers can help you increase brand awareness, reach new audiences, and ultimately drive more sales.

TikTok content

Utilizing TikTok's growing popularity can be an effective way to reach younger audiences, increase brand awareness, and ultimately drive more sales for your e-commerce business.

Creative & Brand

Investing in creative and branding can help differentiate your e-commerce store from competitors and build brand recognition.

Blog strategies

Incorporating a blog into your e-commerce store can help you establish thought leadership, improve search engine rankings, and ultimately drive more traffic and sales.

Do you know how much money
retention made you last year?

If you don’t, you might find value in our CVO forecast

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Trusted partners
and cutting-edge tools

Our team is proficient in using some of the best tools
available to create exceptional customer experiences and
maximise your customer's lifetime value.

Some of our clients

"Our business has never grown like it has since we've had Webprofits on board."

"In the past l've always been sceptical about dealing with digital marketing agencies but the proof is in the pouding. We currently have a team of marketing experts who actually communicate and are working towards the business goals we have and it's working really well. Last year we actually grew by twenty-five percent (25%) and this year we're sitting on about sixty to seventy percent growth (60-70%). Our business has never grown like it has since we've had Webprofits on board. They're producing the goods and doing a great job for us!"

DAVID BENNARDO

Co-Founder, HipKids

"Together we have built one of the fastest-growing energy brands in Australia and tripled our online sales volumes.'

"Webprofits has been a core member of our marketing team. We don't view Webprofits as an agency: they are very much a team member. We have collaborated, experimented, and changed the nature of the Click Business. Together we have built one of the fastest-growing energy brands in Australia and tripled our online sales volumes. We are partners, colleagues, and friends. We have always been in it together, and I hope the team feels as much pride in what we've achieved as we do."

PRISCILLA WONG

Marketing Manager, Click Energy

"...a team of marketing experts who are all as passionate as we are to see our brand succeed, and see our success as their only goal."

"Having worked with Webprofits for over 2 years, we made the decision to consolidate and experience the Webprofits Fluid Online Marketing Strategy - and it's next level. The flexibility of our new 'fluid' strategy means that we have been able to improve our customers' experience in the Bellamy's online sphere, as well as connect more with existing and potential customers in Australia. We're now able to manage our online integrated campaigns seamlessly and efficiently, and take advantage of their best practice and critical thinking to thrive in the evolving digital landscape. And, in addition, we've had access to a team of marketing experts who are all as passionate as we are to see our brand succeed, and see our success as their only goal."

BEN LOVITT

Marketing Manager, Bellamy's Organic

Take the first step
towards future-proofing
your business with CVO

Get your free CVO forecast today and start unlocking
the full potential of your customer journey.

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