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We'll turn your data into insights

Whether you use Google Ads, Facebook Ads or another paid channel we'll crunch the numbers, analyse the data and dig into the results to ensure your money is being spent wisely.

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We'll review the full funnel

Paid advertising doesn't stop at the click so neither does our audit. From your ad copy through to your landing page or checkout process we'll uncover opportunities for you to unlock growth.

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We'll look for low hanging fruit

Along with auditing what you're currently doing we will also find new low-hanging growth opportunities your business isn't currently taking advantage of that could supercharge your results.

What does this paid traffic
audit include?

We will review your paid advertising and provide a comprehensive audit on how to cut wasted spend and take your campaigns to the next level. All of our audits are tailored but usually they include:

  • 01.A team of two expert Paid Advertising Consultants with experience across SEM, Paid Social and other paid channels + relevant industry experience.
  • 02.A tracking audit to ensure all tracking is accurate and that the right data is being utilised for optimisation.
  • 03.A comprehensive audit of current advertising on each channel utilising both in-platform and external data + reports to find issues, errors and places to scale campaigns.
  • 04.An internal brainstorm to identify opportunities outside of what is currently being done to take the campaigns to the next level.
  • 05.A review of the full-funnel to identify potential future offers and to outline conversion rate improvements that can be made.
  • 06.A 2 hour in-depth audit walkthrough to get your team and any agencies across findings of the audit and to agree on the next step rollout plan your team should follow. Plus a 1-hour follow on meeting as needed.
People

You'll come away from this process with a comprehensive roadmap on how to improve your paid advertising and what to roll out
first to achieve growth fastest.

What did our past customers think?

"Web Profits reviewed our entire business model and implemented a combination of landing page design, copywriting, and split testing to improve conversion numbers. The result was an increase in our conversion rate and lead volumes by 205%."

David Lye

David Lye,

Director @ Private Fleet

Some of our talented paid traffic consultants:

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Ollie de Vries

Head of Acquisition

Ollie de Vries

Head of Acquisition

With 8+ years of hands-on digital marketing experience, a knack for training and love for leading - Ollie loves the process of testing, analysing, adjusting strategy; passing on the results to his peers; and leading a team of future Digital Growth geniuses to be the best they can be.

Ollie's background in the film industry and passion for music production brings creativity to an otherwise automated world of data and analytics.

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Matthew

Principal Consultant
Acquisition

Matthew Siddle

Acquisition Principal Consultant

Having started his own company at the tender age of 18, Matt has gained a wide array of knowledge through years of first-hand experience, which he now applies to leading some of Web Profits’ largest & most successful Growth Marketing campaigns.

Originally from the UK, Matt’s passion for everything digital combined with his ‘hustling’ attitude is guaranteed to make almost any goal achievable.

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Natalie

Principal Consultant
Acquisition

Natalie Turner

Acquisition Principal Consultant

Natalie’s unique approach of finding, leveraging and communicating key digital growth opportunities will ensure you and your team learn as your company progresses.

Her ability to tailor to specific industries, company goals and shifting landscapes keep your strategy cutting-edge and ahead of the competition.

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Tait

Consultant
Acquisition

Tait Lawson

Acquisition Consultant

As a Consultant for Acquisition Tait specialises in lead generation and e-commerce strategies for brands looking to grow aggressively.

By formulating the best possible strategy to drive leads and sales through analysing data for high conversion rates ensuring campaigns are highly profitable and also uncovering the most appropriate areas for substantial growth.

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Brendan

Consultant
Acquisition

Brendan Connaughton

Acquisition Consultant

Brendan’s passion for performance-driven marketing stemmed from an early interest in building sites and experimenting with various traffic channels.

As a Acquisition Marketing Consultant, he specialises in optimising paid media campaigns and building landing pages that convert.

Brendan brings both an analytical and creative mindset to his portfolio and is always ready for a challenge.

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Cameron

Consultant
Acquisition

Cameron Muller

Acquisition Consultant

Cameron built his core online business skills when previously co-founding an eCommerce startup selling prepaid SIM cards to international travellers.

Now working at Web Profits, at any given stage Cameron is responsible for simultaneously optimising clients across multiple industries lead generation & conversion strategies throughout Australia & Singapore.

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Stavros

Consultant
Acquisition

Stavros Hadjiyanni

Acquisition Consultant

A creative problem solver with a relentless work ethic he is always looking for smarter and better ways of getting things done for his clients.

Combining deep sales knowledge with his transparent and straightforward approach he brings simplicity and clarity to the dynamic world of digital marketing.

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Marcus

Associate
Acquisition

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Marcus Cheong

Acquisition Associate

Marcus' area of focus involves maximising conversion rate optimisation (CRO) in order to deliver on clients' key performance indicators for their advertising campaigns.

As an Associate of Acquisition Marketing, his objective is to stay abreast of best practises, both present and upcoming, in order to achieve the best outcomes & remain ahead of the competition.

Leveraging his knowledge of the acquisition marketing landscape, Marcus is able to provide value to clients in the form of concrete results, translating into an exceptional return on investment.

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Katherine Chalhoub

Head of Creative + Social Media

Katherine Chalhoub

Head of Creative + Social Media

Embracing the latest trends in social, design, video and digital marketing as a whole, Kath leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories.

The aim? To develop campaign work that resonates with mass audiences and evokes human connection on a scale that transcends the scope of the status quo.

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Ales

Principal Consultant
Social Media

Ales Pokora

Social Media Principal Consultant

Ales focuses on developing high performance advertising campaigns on numerous social media platforms.

As Social Media Strategist his driver is to stay ahead of the curve by implementing innovative online marketing strategies that break the mould.

Utilising unique strategies, Ales is at the forefront of deciphering the objective results of this cutting-edge industry.

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Jason

Principal Consultant
Social Media

Jason Garrard

Social Media Principal Consultant

Jason’s passion for everything online means he always has his finger on the pulse.

With a creative flair and an eye for detail, he is data driven, analytical and thrives on turning insights into initiatives.

Jason began his career at Web Profits as an intern and four years later he is now one of our leading social media specialists, managing a number of our long-standing Australian + Singaporean Fluid clients.

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Natalie

Senior Consultant
Social Media

Natalie Sareff

Social Media Senior Consultant

Natalie has that rare combination of a creative and analytical mind.

This unique perspective has helped her to drive outstanding results across a variety of Web Profits campaigns.

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Connor

Consultant
Social Media

Connor Chmielewski

Social Media Consultant

Connor specialises in Social Media Advertising and is passionate about the management and optimisation of his digital marketing strategies.

Connor brings an analytical skill-set paired with an unique creative outlook to his campaigns to deliver the best results possible. He is passionate about tech mastery and is always excited to learn new ways to market his clients.

Daniel Scarratt

Daniel

Consultant
Social Media

Daniel Scarratt

Daniel Scarratt

Social Media Consultant

Dan creates success for his clients on social media by delivering creative campaigns supported by technical know-how and innovative online marketing tactics.

As a consultant, Dan loves getting into the details and solving problems with data, as well examining and implementing new features and technologies in his field.

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Dan

Consultant
Social Media

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Dan Siepen

Social Media Consultant

As an experienced marketing consultant, Dan continually strives to perfect his craft in producing high-performing, data-driven and results-focused campaigns for his clients.

Having built and scaled a startup to millions in revenue per year, Dan truly understands the crux to marketing and growth success - understanding the motives and characteristics of customers inside and out. Embracing his core values of integrity, innovation and passion for the industry, Dan knows the online marketing game and is in love with his job and industry.

He has also written for Business Insider, The Next Web & The Australian, and also founded and grew Sydney's largest growth hackers community (4000+ people :).

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Michelle

Associate
Social Media

Michelle Lo

Social Media Associate

Michelle as a Social Media Associate focuses on developing strategy that's specifically target the Chinese marketing in the Asia and Australia region.

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Jordan

Associate
Social Media

Jordan McTeare

Social Media Associate

A social media and marketing enthusiast, Jordan has a keen eye for creative concepts that harness core campaign objectives.

Well-versed in developing streamlined communication strategies within the B2B space, his strengths lie in a multi-channelled marketing approach for the client campaigns he serves.

You're in
good company

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What are you waiting for?

Unlock a revenue boost from your paid traffic strategy

  • What digital channels are you currently using? (check all that apply)