2020 Marketing Response Strategy
2020 will go down as one of the most challenging economic environments to grow a business. Between bushfires, the coronavirus, and the economic downturn, businesses have an unprecedented challenge ahead of them.
To combat this challenge, Web Profits has developed a 2020 Marketing Response Strategy to help companies adapt their marketing to drive growth during this volatile period. Here's what's included:
The world is a different place today, and every part of your digital strategy needs to adapt.
We start by immersing ourselves in your business through a one-on-one workshop to understand your customer pain points, your current tactics and the product fit you need moving forward.
02.Brand Messaging Strategy
With so much volatility in the market today, your messaging needs to change to talk to changing consumer behaviour.
With that in mind, we develop a complete messaging strategy which will talk to the customer pain points being encountered and how to pivot your message to resonate with people today.
With the new messaging in place, we review your digital strategy (end-to-end) and identify what needs to be changed, what opportunities exist for growth, and how you can approach marketing and growth moving forward.
We then put together into a plan to action moving forward, and swiftly execute the rollout - adapting with the rapidly changing business environment.