eCommerce Attribution Masterclass

Attribution in eCommerce has never been harder - or more important.

GA4 doesn’t give you the full picture. Platform data is biased. And the truth? Most brands are making high-stakes decisions based on guesswork.

Meta says it’s winning. Google says it’s winning. Shopify says something else. But they can’t all be right — and if you’re not confident where to place your next dollar, you’re risking scale without control.

That’s why, on 14 May at 11.30AM (Sydney time), we’re partnering up with Triple Whale to bring you this eCommerce Attribution Masterclass; a no-fluff, advanced practical session designed to show eCommerce leaders how to:

• Cut through conflicting platform data
• Make smarter, faster budget decisions
• Align creative, media and analytics teams around the right metrics
• Scale profitably, with clarity

What We'll Cover

• Why a consistent, centralised source of truth matters (and it's not GA4)
• Using attribution to drive confidence across teams and P&L, simplifying leadership reporting and media mix planning
• Why attribution breaks down for growing eCommerce brands - and how to rebuild it with clarity and consistency
• How to connect creative performance, product-level analytics and customer LTV to optimise budget and strategy
• Real-world use cases showing how leading eComm teams are unlocking smarter insights to identify media waste and reallocate advertising spend based on actual performance
• A deep dive into the layers of attribution and how we're using them for scaling performance on Meta
• When and how to switch attribution models depending on your channel, objective and scale stage
• What metrics to focus on, and which to ignore.

Who Should Attend

You'll get the most value from this session if you are:

• A CMO, Head of Marketing or Growth Lead responsible for hitting acquisition and revenue goals
• A Head of eCommerce or Business Leader looking to connect marketing performance with product, margin and forecasting
• A Performance Marketer or Paid Media Lead working across Meta, Google and TikTok, and looking for better attribution clarity
• A Creative Strategist or Brand Lead who wants data that can guide creative direction and testing
• A Marketing Analyst or Ops Partner trying to unify performance reporting and decision-making across teams.

If you're driving $100k+/month and serious about taking your growth to the next level - this is a session you won't want to miss.

Register your place free now.