We're challenging the marketing agency model
The traditional agency model has lost its effectiveness. A new digital world needs a new digital approach. Over the last few years we have been refining a new way for companies to work with their agencies. The result? A more simplified approach to digital marketing that drives record-breaking growth.
Introducing Fluid Marketing...
A new approach to marketing that adapts to where your customer is in their journey. Modelled on the top growth teams in the world.
Why digital marketing needs a new approach
Your customers can take many different paths to the purchasing decision, which means your approach needs to connect with them wherever they are, whenever they're looking.
The customer engagement journey therefore needs to be agile, reacting rapidly to the unpredictability of digital behaviour.
Web Profits have answered this challenge with Fluid Marketing, where we help you with your entire digital strategy and its execution. That way, we can easily move with customers across digital channels and invest where you're getting the best results.
It's all connected
That's why we have teams of channel specialists who work together as a team and are led by a digital strategist. And it's how we can run digital strategies that drive record-breaking results.
- Digital Advertising
- Conversion Rate Optimisation
- Search Engine Optimisation
- Content Marketing
- Social Media
- Design & Development
- Email Marketing
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Shopping
Ads -
Lead
Magnets -
Remarketing
- Social Media
-
Content
Promotion -
Email
Sequences - Email Marketing
-
Sales
Funnels -
Search
Ads -
Banner
Ads - Conversion Rate Optimisation
-
Landing
Pages
-
Surveying
-
Heatmap
Analysis - Search Engine Optimisation
-
Sales Copy
-
A/b Testing
- Design & Development
- Landing
Pages - Digital Advertising
-
User
Experience
-
Content
Marketing -
Copywriting
-
Link
Building - Social Media
- Content Marketing
-
Content
Promotion - Digital Advertising
- Sales Copy
-
Keyword
Research -
On-site
Optimisation
- Email Marketing
- Content
Marketing - Copywriting
- Social Media
- Search Engine Optimisation
- Link
Building - Content
Promotion -
Content
Creation - Lead
Magnets
-
Influencer
Marketing -
Viral
Competitions - Email Marketing
- Remarketing
- Content Marketing
- Link
Building - Content
Promotion - Search Engine Optimisation
-
Community
Management -
Social media
ads
- User
Experience -
Website
Design - Content Marketing
- Content
Creation -
Email
Design -
CRM
Integration - Banner
Ads - Digital Advertising
- Landing
Pages - Conversion Rate Optimisation
- Lead
Magnets - Email
Sequences - Content Marketing
- Content
Marketing -
Automation
- Viral
Competitions - Design & Development
- Email
Design - Sales
Funnels - Digital Advertising
Led by a passionate team of digital marketers
We believe there's always a smarter and better way to do things. It's at our core. And it's what drives us to be better, every single day.
Paul Sprokkreeff
Managing Director
Alex Cleanthous
Chief Innovation Officer
Katherine Chalhoub
Head of Social
Duncan Jones
Head of CRO
Catherine Dix
Head of Content Marketing + SEO
Ben Fitzpatrick
National Manager Operational Excellence
Luke Stronach
Sales Director
Case study Australian Ethical
Australian Ethical came to Web Profits wanting to significantly increase the conversions they were generating from their website, a conversion in this case being a signing up and switching their super then and there - a much more difficult conversion to generate than a lead.
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Beating their goal by 66.4% Over 6,500 super signup -
Super Funds increased by 32.2% from $787.7m to $1,041m -
Email Database increased by 322% over 30,000 prospects -
Facebook Fans increased by 35,573 now over 90,985
To build their marketing strategy from virtually the ground up we recommended our Fluid Marketing approach and assigned a team with an expert in each area of digital marketing to their campaign. Through the year we tested and utilised a huge range of tactics and managed to exceed their goals and grow their monthly super signups by 255%.
To see the full case study go to: https://www.webprofits.com.au/blog/ae-cs/
We believe there's always a smarter and better way to do things
And we love working with companies that share this belief.
