Conversion & Online Marketing Blog

A review of Donald Trump’s online marketing strategy

I reviewed Barack Obama’s game-changing presidential online marketing campaign back in 2008 when he raised over $500m online… and then again in 2012 when he won his re-election as the President of the United States. Barack Obama did everything ri...Continue Reading

35 of the Hottest Website Home Pages (Desktop & Mobile)

I look at A LOT of websites every day – websites I visit, websites from business owners, websites I shop from, you name it – some are good, the majority are not. So I figured it would be good to put together a list of 35 website home pages tha...Continue Reading

How Much Google Makes Per Second Globally

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Online Marketing Review #6 – “boat insurance” (Google Adwords review)

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After a sunny Sunday checking out multi-million dollar yachts on Sydney Harbour, the thought of boat ownership crossed my mind. Forgetting the fact that I lacked a million dollars, an evening researching boats led me to checking out “boat insuran...Continue Reading

Dominos vs Pizza Hut – Who has the better website?

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I like Pizza. So when one of my team suggested I review the top Pizza sites in Australia, I had to take a look. It’s actually a perfect case study because of the sheer number of people who get home delivery pizza. And I had to review the top 2 pizza...Continue Reading