Conversion & Online Marketing Blog

How the online marketing landscape will change in 2016 and beyond

Back in 2001 when I first started marketing online you could put all your eggs in the Adwords basket and grow a business really fast, at a reasonably low cost. In 2007 it was all about SEO – rank at the top of Google, build a high-converting website...Continue Reading

Check out these 10 landing pages (desktop + mobile + wireframe)

Landing pages continue to be a core component of the lead-generation campaigns we run for our clients (and ourselves). Why? Because no matter what type of traffic source you use – Adwords, Facebook ads, Email, Display – sending people to a lan...Continue Reading

A review of Dollar Shave Club’s $140m online marketing strategy

The Dollar Shave Club has been the focus of many case studies since it launched in 2012 with a revolutionary viral video that generated 12,000 new customers in the first 48 hours, growing to 330,000 customers by 2013, and on track to generate $140 mill...Continue Reading

A review of Donald Trump’s online marketing strategy

I reviewed Barack Obama’s game-changing presidential online marketing campaign back in 2008 when he raised over $500m online… and then again in 2012 when he won his re-election as the President of the United States. Barack Obama did everything ri...Continue Reading

35 of the Hottest Website Home Pages (Desktop & Mobile)

I look at A LOT of websites every day – websites I visit, websites from business owners, websites I shop from, you name it – some are good, the majority are not. So I figured it would be good to put together a list of 35 website home pages tha...Continue Reading