A fluid SEO strategy that evolves with Google
Google is evolving its ranking formula at a rapid pace. That's why our SEO strategy is in a constant state of flow... so we can deliver the best results as quickly as possible.
What is a 'fluid' SEO strategy?
Every market is different and requires a different set of SEO tactics to rank at the top of Google. The old 'cookie-cutter' approach to SEO is now dead.
At Web Profits we customise an SEO strategy for your business based on your keywords, your website and the strength of your competition. And we constantly review it to ensure we're building the most effective links for your industry. That's what we mean by fluid.
It starts with the SEO Audit
Before we customise an SEO strategy for your business, we perform a comprehensive audit of your website, your competitors and your backlinks.
The SEO Audit identifies the types of links we need to build to compete in your industry, as well as what content we need to add to your website to ensure it can rank as quickly as possible.
Industry link acquisition
When the SEO Audit is complete we set out to start acquiring as many high-value industry links as possible.
We have a number of SEO tactics at our disposal however we focus our efforts on the tactics that work best in your particular industry, which is why we start with the SEO Audit.
We create a strategy rollout plan that defines what activity we'll be implementing for your SEO strategy in the coming months... always with the view that as we find new opportunities, we update your SEO strategy to take advantage of them.
As part of the SEO Audit, we identify areas of opportunity on your website where your competitors have an advantage over you. It might be that they have a blog they publish regularly. It might be that they have a different page for each keyword they're targeting. Whatever it is, we work with you to close up the gap.
We also get technical with your website, optimising your Title Tags, Meta Tags, Structured Data, broken links and internal linking structure.