Webprofits has been in the digital game for over 17 years. Early in 2023 we were presented with an amazing opportunity to help launch the brand waterdrop® in Australia and to demonstrate local proof of concept in the DTC space, focused on digital growth marketing.
We launched the waterdrop® eCommerce store in February 2023 and have taken this beautiful brand from a standing start to more than $1,000,000 in monthly revenues and it’s continuing to grow FAST.
What did we do exactly?
It starts with an amazing product, something that people want / need. Then Webprofits applied its proprietary eCommerce playbook; the same formula we use for every eCom brand we work with.
And here's the thing...
What we’ve found after scaling countless eCommerce brands is that if you can’t scale customer acquisition profitably on Meta, it will be very hard to scale through digital.
Why?
Because with Meta you can drive exposure before almost anyone in Australia, and with the right creative get them interested, drive engagement and ultimately sales.
So with waterdrop®, we setup the foundational elements that every eCom store needs (abandoned cart sequence, upsells, reviews etc) and then focussed the majority of the advertising budget on scaling through Meta.
Yes, we have a solid presence on Google and TikTok but the main ‘scaling engine’ is Meta.
And the best part?
We scaled up advertising spend PROFITABLY - which means we’re generating a small profit from every new sale (and customer) we get. To say nothing of client lifetime value optimisation. At its simplest, start with a small budget, get the parts working together and working well, find a profit engine, and then scale it fast.
Experience matters.
You need to know WHAT you need to get right above all else and then focus everything on making that work.
That’s where Webprofits comes in.
As you can imagine Webprofits has seen a lot of eCommerce marketing campaigns and what we’ve found is that eCommerce brands that have the following elements scale fastest:
Brands that have an AOV of $70 - $150 scale easier because their products are impulsive purchases. A good Customer Acquisition Cost would then be $20-25 which means a ROAS (return on ad spend) of 3 or higher will generally mean you can acquire a customer profitably off the first sale. Lifetime value is separate.
Brands that sell products that people use over and over again (think skin care, supplements etc) often get repeat purchases of 10% to 50% per month. And when you combine profitable acquisition with a consumable product that people LOVE, you get paid to acquire a customer and then make a lot of money on the back end.
eCommerce stores that stock multiple brands are very hard to scale on Meta. What works best are brands that promote their own products because they can tell a brand story and they will usually have a ‘hero’ product that drives all of the first-time customer acquisition.
When you’re advertising on Facebook and Instagram, the story behind the brand makes a difference. How are you different? What is special about what you sell? Why did you start your brand? This it the type of information that people respond to, and with the right creative, they’ll actually LOVE learning more about your brand. Particularly if you’re trying to make a positive difference in the world, big or small.
Yes, there is a very specific way to manage the campaigns in Meta so they scale profitably. But the #1 most important factor is the suite of creative assets needed to convert people who have never heard of your brand into an impulse purchase.
So all Webprofits need from you are the first 3 points - AOV / loved product / brand. Then we’d help you develop the creative and scale your advertising spend to drive phenomenal growth and lifetime value optimisation.
Keep reading to find out how we help you develop high-performance eCommerce scaling creative.
There is a formula for developing creative that scales eCommerce revenue through Meta.
The most important thing to know is that it is not about one particular type of creative - it’s about having a suite of creative that touches on different parts of the brand story and the reasons why somebody should buy.
It’s a combination of UGC, videos and static imagery that we use to tell your story and drive that initial sale.
Here’s a list of creative assets we use (and that we can help you develop) for scaling eCommerce brands:
Not every eCommerce brand needs every single creative on this list but having as many of these as possible BEFORE you start advertising is key.
From there, we test different creatives, messages, targeting to find the product / creative combination that acquires first-time customers profitably.
Thinking about getting us to help you scale your eCommerce revenue but not sure if we’re too expensive or not?
Don’t worry...
We understand the challenges eCommerce brands have when scaling so we’ve developed a pricing model with a minimal retainer and a share of the upside.
Keep reading to find out how it works...
We understand the challenge of finding the right agency to work with, especially because making the right decision can make or break your business.
That’s why we’ve developed a performance-based pricing model for eCommerce brands where we get a percentage of the revenue or ROAS growth we bring to your business.
We’ll invest +$10,000 of marketing resources to scale your brand and we’ll only ask for a nominal retainer to make sure you’re serious.
We’ll do what we do best with the goal of scaling your revenue as quickly as possible so we can start to earn our performance bonuses.
We’ll start with Meta Ads (predominantly) and Google Ads - get it working - and then expand into TikTok Ads, email, CVO and SEO (if there is category search volume) and keep scaling from there.
This is not a ‘traditional’ marketing agency service - you’re getting a partner who is as invested in your growth as you are. And because we’re risking more than you in working together, we’ll tell you straight what we think is going to work best as we have no reason to just say ‘yes’ when we know what we need to do to scale.
This isn’t for every brand but for the right ones, we drive explosive growth.
If you like what you’ve read on this page and you’d like to find out whether your brand is ready to scale, fill out the form below and we’ll be in touch to organise a 15-minute Zoom meeting where we can figure out if we’re right for each other.
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