TikTok is THE fastest growing platform in history and is quickly taking market share away from platforms like Facebook.
Don’t be like one of those people who thought that Facebook and Instagram were just a ‘fad’ (who are sorry they didn’t take advantage of these platforms before they become as competitive as they are today.)
Big brands were literally built on the back of Facebook and Instagram in the early days... the same thing is happening today with TikTok. Be one of the early adopters and get an unfair advantage over your competition.
You might think that TikTok is just like Facebook, Instagram or YouTube... but you’d be mistaken.
TikTok is an entirely new experience - fast moving, high-impact, lots of value shared very quickly - with its own ecosystem of hashtags and influencers.
To make TikTok work for your business you need a strategy that is made specifically for TikTok.
Facebook beat Snapchat with Instagram Stories and it tried the same with Instagram Reels but it’s not making an impact.
TikTok is growing so fast that, even in China, companies like Tencent invested billions of dollars trying to compete against it, without success.
TikTok is here to stay. That’s for sure.
TikTok is all about short-form video content - 15-60 seconds in length - that delivers a lot of value and entertainment in a fast and high-tempo way.
It’s not about highly produced content - it’s about creating content that works with the platform and with what users expect.
It’s simple but there are nuances for how to create content that ‘works’ on TikTok.
With so many people using TikTok, and so few advertisers on it, the cost of getting in front of people is cheaper than any other platform. That’s part of the reason why it’s so important to be a
first-mover on a platform like this.
But to make it work for your business, you need the right approach - a combination of video creative and TikTok influencers, promoted with TikTok Ads.
TikTok’s Creator Marketplace allows advertisers to find influencers in different niches and pay them to create a TikTok video about their brand or their product.
The influencer then shares this with their audience, which is great. But what’s really powerful is the ability for advertisers to promote that TikTok video to any audience they like through the TikTok Ads platform.
It’s a game changer for brands that want a simpler way to find influencers to promote their products.
Webprofits is one of the leading agencies in the TikTok space, having run multiple campaigns for consumer brands using TikTok Ads and TikTok Influencers.
We can help you set up your TikTok profile, launch ads, set up the pixel, find influencers, develop TikTok video creative... and anything else you need to make TikTok work for you.
We are the best agency to help you make TikTok work for your business. And with direct access to TikTok specialists, we can help you get up and running even faster.
Get a free TikTok marketing strategy ($1500 value) to find out how you
can use TikTok for your business.
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