Leadership team

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Paul Sprokkreeff

Managing Director

Paul Sprokkreeff

Managing Director

Paul leads a team of digital growth consultants with a global footprint.

He believes that building an outstanding team with a work culture that constantly challenges + nurtures talent is critical to success.

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Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous

Director of Strategy + Innovation

Alex Cleanthous is Director of Strategy + Innovation at Web Profits.

With more than 17 years experience in the digital space, Alex is responsible for ensuring that Web Profits stays at the forefront of digital strategy and execution. With offices in Australia, Singapore and the United States, Alex focuses on driving growth across all regions, as well as identifying and expanding into new markets and new industries.

Alex lives, loves and breathes strategic design thinking and bringing innovative solutions to life through end-to-end implementation.

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Catherine Dix

Head of Digital Consulting

Catherine Dix

Head of Digital Consulting

As the Head of Digital Consulting, Catherine is focused on the quality and excellent delivery of services for all of Web Profits clients.

Catherine is responsible for managing the consulting team and our service capability across Australia, Singapore and the US.

With over 8 years experience in Digital Marketing, Catherine is adept at advising C-suite executives on how to build successful digital strategies for growth.

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Ben Fitzpatrick

Head of Operations

Ben Fitzpatrick

Head of Operations

With over five years tenure and extensive experience across all areas of digital marketing, Ben Fitzpatrick is Web Profits' Head of Operations and a consultant for some of our largest Growth Marketing clients.

Across the business, he is constantly working with the team to innovate and improve in order to keep Web Profits at the forefront of digital marketing.

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David James

Head of Engagement – Austraila

David James

Head of Engagement – Austraila

With a background in Banking and Finance, David is well positioned to look at a digital business strategy and a Growth Marketing approach.

A strong business acumen and big picture thinking ensures his clients and team have access to the best strategies possible in order to achieve their digital marketing goals and objectives.

“Get the strategy right and the rest will follow!”

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Duncan Jones

Head of Strategy + Growth

Duncan Jones

Head of Strategy + Growth

Duncan has been building websites and online businesses since the days of the 56k modem and made his first $1 online from annoying popup ads.

With over 10 years experience, he leads Strategy + Growth at Web Profits and still loves the thrill of launching digital marketing campaigns, getting the first conversion and then rapidly optimising and scaling them for clients across the company.

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Katherine Chalhoub

Head of Creative + Social Media

Katherine Chalhoub

Head of Creative + Social Media

Embracing the latest trends in social, design, video and digital marketing as a whole, Kath leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories.

The aim? To develop campaign work that resonates with mass audiences and evokes human connection on a scale that transcends the scope of the status quo.

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Ollie de Vries

Head of Acquisition

Ollie de Vries

Head of Acquisition

With 8+ years of hands-on digital marketing experience, a knack for training and love for leading - Ollie loves the process of testing, analysing, adjusting strategy; passing on the results to his peers; and leading a team of future Digital Growth geniuses to be the best they can be.

Ollie's background in the film industry and passion for music production brings creativity to an otherwise automated world of data and analytics.

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Peter Yun

Head of UX + Design

Peter Yun

Head of UX + Design

Peter is a business management professional specialising in marketing & advertising, with extensive experience within a direct, digital and creative marketing environment.

With a background in Fine Arts, Peter leads the UX, design, development and copywriting teams at Web Profits, focusing on UX/UI/CX, high-performance web design and development projects, industry leading conversion (CRO) techniques and innovative online advertising strategies.

Adam Sussman

Adam Sussman

Head of Engagement - USA

Adam Sussman

Adam Sussman

Head of Engagement - USA

Adam has been building B2B Internet services for nearly 20 years. He bridges in-depth experience with online marketing and a passion for business analysis across a variety of different industries.

As Head of Engagement for Web Profits US division, he strives to offer cutting edge digital marketing consultative solutions.

Consulting team

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Ales

Principal Consultant
Social Media

Ales Pokora

Social Media Principal Consultant

Ales focuses on developing high performance advertising campaigns on numerous social media platforms.

As Social Media Strategist his driver is to stay ahead of the curve by implementing innovative online marketing strategies that break the mould.

Utilising unique strategies, Ales is at the forefront of deciphering the objective results of this cutting-edge industry.

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Alex

Senior Consultant
Search + Content

Alex Mason

Search + Content Senior Consultant

Since starting his digital marketing career focusing in SEO, Mason has learned that the greatest asset is to always be learning, and always be ready to adapt.

He is dedicated to exploring new ways to drive new audiences and customers to websites through a combination of technical and strategic expertise.

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Ben

Principal Consultant
Engagement

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Ben Lawry

Engagement Principal Consultant

A passionate brand strategist and digital marketer.

Ben's expertise lies in successfully conceptualizing and implementing effective brand development strategies to maximize awareness and sales.

Possessing a deep understanding of sales, marketing, operations, product development and social media. Ben’s proven talents in brand strategy, creative direction, and leadership positions him to make a significant impact.

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Brendan

Consultant
Acquisition

Brendan Connaughton

Acquisition Consultant

Brendan’s passion for performance-driven marketing stemmed from an early interest in building sites and experimenting with various traffic channels.

As a Acquisition Marketing Consultant, he specialises in optimising paid media campaigns and building landing pages that convert.

Brendan brings both an analytical and creative mindset to his portfolio and is always ready for a challenge.

Brendan Gill

Brendan

Principal Consultant
Engagement

Brendan Gill

Brendan Gill

Engagement Principal Consultant

Brendan has 10+ years' experience managing marketing campaigns across SEM, PPC, SEO, content development, and video ad channels.

A former journalist, he combines an extensive writing background with a marketer’s eye for technical details to create strategies for long-term growth.

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Cameron

Consultant
Acquisition

Cameron Muller

Acquisition Consultant

Cameron built his core online business skills when previously co-founding an eCommerce startup selling prepaid SIM cards to international travellers.

Now working at Web Profits, at any given stage Cameron is responsible for simultaneously optimising clients across multiple industries lead generation & conversion strategies throughout Australia & Singapore.

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Chloe

Consultant
Search + Content

Chloe Potvin

Search + Content Consultant

Chloe is known for her creativity and resourcefulness, giving her an upper hand whether creating a solid content strategy or leveraging best search practices to drive results.

As a Consultant, she’s dedicated to understanding audiences and helping brands lead a conversation that gives people a reason to follow them.

Always thinking ahead, Chloe is interested in transformational changes to businesses and how relevant content and targeted messaging can catalyse high-level goals.

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Connor

Consultant
Social Media

Connor Chmielewski

Social Media Consultant

Connor specialises in Social Media Advertising and is passionate about the management and optimisation of his digital marketing strategies.

Connor brings an analytical skill-set paired with an unique creative outlook to his campaigns to deliver the best results possible. He is passionate about tech mastery and is always excited to learn new ways to market his clients.

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Dan

Consultant
Social Media

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Dan Siepen

Social Media Consultant

As an experienced marketing consultant, Dan continually strives to perfect his craft in producing high-performing, data-driven and results-focused campaigns for his clients.

Having built and scaled a startup to millions in revenue per year, Dan truly understands the crux to marketing and growth success - understanding the motives and characteristics of customers inside and out. Embracing his core values of integrity, innovation and passion for the industry, Dan knows the online marketing game and is in love with his job and industry.

He has also written for Business Insider, The Next Web & The Australian, and also founded and grew Sydney's largest growth hackers community (4000+ people :).

Daniel Scarratt

Daniel

Consultant
Social Media

Daniel Scarratt

Daniel Scarratt

Social Media Consultant

Dan creates success for his clients on social media by delivering creative campaigns supported by technical know-how and innovative online marketing tactics.

As a consultant, Dan loves getting into the details and solving problems with data, as well examining and implementing new features and technologies in his field.

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David

Senior Consultant
Search + Content

David Schneider

Search + Content Senior Consultant

David is a strategically focused search + content marketing consultant utilising innovative and creative ideas to further client needs.

He has a proven track record in digital success delivering data-driven decisions using his experience in analytics, and demonstrating a high level of attention to detail.

David is an industry leader in digital strategy, content marketing, search engine optimisation and project management.

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Erico

Senior Consultant
Creative

Erico Marcelino

Creative Senior Consultant

As Senior Design Consultant, Erico focuses on incorporating aesthetics and user functionality into different forms of visual communication within the digital sphere.

Utilising conversion focussed design principles, he works with the Creative team to ideate innovative solutions to campaign strategies.

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Fiorella

Consultant
Search + Content

Fiorella Rafael

Search + Content Consultant

Determined and detail oriented, Fiorella received her first taste of project management working within the not-for-profit sector and has since put this skill to work within sales/marketing functions.

Passionate about the power of data and analytics, she actively listens to client needs and employs outside-of-the-box thinking in order to help find the right strategic solution.

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Harry

Senior Consultant
Creative

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Harry Vincent

Creative Senior Consultant

Harry helps us tell Web Profits story through video production.

His role is to show people what it’s like working with us and the stories that each person has that makes this company truely unique.

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Ian

Principal Consultant
Engagement

Ian Reiprich

Engagement Principal Consultant

Ian has over 20 years experience in the digital marketing & media communications industry and specialises in helping small, medium & large businesses grow using every digital channel available.

Ian is a "no nonsense" guy who says it like it is and works with clients initially on creating the best strategy to achieve success and then every step of the way as his team delivers results.

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Jacqueline

Principal Consultant
Search + Content

Jacqueline Coombe

Search + Content Principal Consultant

Jacqueline specialises in growth Content Marketing, focusing on how content is integrated within a holistic digital marketing campaign.

As a Growth Lead and a Principal Consultant in the Search + Content Marketing team, she uses data-driven results and investigative tools to determine the most effective content for a client's goals, which she then executes as a strategy.

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Jason

Principal Consultant
Social Media

Jason Garrard

Social Media Principal Consultant

Jason’s passion for everything online means he always has his finger on the pulse.

With a creative flair and an eye for detail, he is data driven, analytical and thrives on turning insights into initiatives.

Jason began his career at Web Profits as an intern and four years later he is now one of our leading social media specialists, managing a number of our long-standing Australian + Singaporean Fluid clients.

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Jason

Principal Consultant
Engagement

Jason May

Engagement Principal Consultant

Jason has been at the forefront of digital business and marketing strategy innovation for the last 15 years and has a wealth of experience across a wide range of industry sectors.

As a principal consultant, Jason loves the big picture and enjoys finding simple, smart solutions to complex problems.

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Jessica

Senior Consultant
Search + Content

Jessica Grassick

Search + Content Senior Consultant

As a tactical Senior Search Marketing Consultant, Jess is focused on developing search strategies that will deliver results.

From technical SEO outputs to innovative Content Marketing campaigns, Jess combines her analytical and creative skills to drive performance and achieve her clients' digital growth goals.

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Jordan

Associate
Social Media

Jordan McTeare

Social Media Associate

A social media and marketing enthusiast, Jordan has a keen eye for creative concepts that harness core campaign objectives.

Well-versed in developing streamlined communication strategies within the B2B space, his strengths lie in a multi-channelled marketing approach for the client campaigns he serves.

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Lochie

Principal Consultant
Engagement

Lochie King

Engagement Principal Consultant

Originally growing up wanting to become an architect, Lochie always had a keen interest in business, technology and marketing in particular.

Winding the clock forward he now has over 10 years of marketing and business experience, accumulating a wealth of knowledge across both national and international markets.

As a Principal Consultant in our engagement team, Lochie enjoys working closely with a number of our leading strategies, ensuring that his clients are well placed for growth in the digital realm.

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Marcus

Associate
Acquisition

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Marcus Cheong

Acquisition Associate

Marcus' area of focus involves maximising conversion rate optimisation (CRO) in order to deliver on clients' key performance indicators for their advertising campaigns.

As an Associate of Acquisition Marketing, his objective is to stay abreast of best practises, both present and upcoming, in order to achieve the best outcomes & remain ahead of the competition.

Leveraging his knowledge of the acquisition marketing landscape, Marcus is able to provide value to clients in the form of concrete results, translating into an exceptional return on investment.

Martin Li

Martin

Principal Consultant
Engagement

Martin Li

Martin Li

Engagement Principal Consultant

Martin Li has almost a decade of experience in elevating revenue and demand generation in both B2B + B2C sectors across Insurance, Fast Retailing, Travel & Tourism, Telecommunication, Technology and Engineering industries, with specific expertise in digital/performance marketing, e-commerce, content marketing & social media.

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Matthew

Principal Consultant
Acquisition

Matthew Siddle

Acquisition Principal Consultant

Having started his own company at the tender age of 18, Matt has gained a wide array of knowledge through years of first-hand experience, which he now applies to leading some of Web Profits’ largest & most successful Growth Marketing campaigns.

Originally from the UK, Matt’s passion for everything digital combined with his ‘hustling’ attitude is guaranteed to make almost any goal achievable.

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Michelle

Associate
Social Media

Michelle Lo

Social Media Associate

Michelle as a Social Media Associate focuses on developing strategy that's specifically target the Chinese marketing in the Asia and Australia region.

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Natalie

Senior Consultant
Social Media

Natalie Sareff

Social Media Senior Consultant

Natalie has that rare combination of a creative and analytical mind.

This unique perspective has helped her to drive outstanding results across a variety of Web Profits campaigns.

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Natalie

Manager
Operations

Natalie Storaker

Operations Manager

As Operations Manager at Web Profits, Natalie is committed to creating, innovating, and improving processes and policies in all areas of the business.

Her background in tourism and freelance content production perfectly reflect her natural creative flair and eye for fine details, and has resulted in finely-tuned skills in organisation and people management.

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Natalie

Principal Consultant
Acquisition

Natalie Turner

Acquisition Principal Consultant

Natalie’s unique approach of finding, leveraging and communicating key digital growth opportunities will ensure you and your team learn as your company progresses.

Her ability to tailor to specific industries, company goals and shifting landscapes keep your strategy cutting-edge and ahead of the competition.

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Nicholas

Principal Consultant
Search + Content

Nicholas Brogden

Search + Content Principal Consultant

Digital media has been Nick’s focus for over 8 years and in that time he has worked across some of Australia’s top websites. He is at the forefront of content marketing and is driven by applying advanced marketing tactics to obtain growth in difficult sectors such as SaaS and finance.

Nick is an avid writer who has had his work published on multiple marketing/business related websites and is a monthly columnist on one of Australia's leading small business publications, Flying Solo.

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Rebecca

Front of House

Rebecca Hiscocks

Front of House

Rebecca comes from a background of of teaching and working in childcare. After school she studied acting for 5 years both in Australia and London. With a passion for organising and planning she was naturally drawn to the position of Front of House at Web Profits.

Rebecca is happiest when she is entertaining or planning the next biggest event. She enjoys any position when she can work with people.

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Rebecca

Consultant
Search + Content

Rebecca Starr

Search + Content Consultant

Specialising in search and content marketing, Rebecca is passionate about harnessing digital platforms in order to engage directly with audiences.

Helping clients to communicate their own unique brand story and inspiring their target market to take action.

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Rohan

Consultant
Creative

Rohan Brown

Creative Consultant

Rohan’s childhood love of music and making mixtapes for others has transformed into his professional life where he is a vibrant member of the Creative team as a Digital Design Consultant.

With a background in visual communications, his creative passions are brought to life through designing for a diverse range of clients and digital marketing formats from a range of influences.

His creativity and passion for generating innovative designs make him an integral member of the Creative Team.

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Shayen

Consultant
Search + Content

Shayen de Silva

Search + Content Consultant

As a Search and Content Marketing consultant, Shayen is on the pulse of the latest and greatest digital content across a variety of mediums.

Using his unique insights and a strategic mindset, Shayen is driven to provide creative solutions that helps his clients stand out from the crowd.

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Stavros

Consultant
Acquisition

Stavros Hadjiyanni

Acquisition Consultant

A creative problem solver with a relentless work ethic he is always looking for smarter and better ways of getting things done for his clients.

Combining deep sales knowledge with his transparent and straightforward approach he brings simplicity and clarity to the dynamic world of digital marketing.

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Tait

Consultant
Acquisition

Tait Lawson

Acquisition Consultant

As a Consultant for Acquisition Tait specialises in lead generation and e-commerce strategies for brands looking to grow aggressively.

By formulating the best possible strategy to drive leads and sales through analysing data for high conversion rates ensuring campaigns are highly profitable and also uncovering the most appropriate areas for substantial growth.

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Tam

Principal Consultant
Strategy + Growth

Tam Al-Saad

Strategy + Growth Principal Consultant

A well-rounded and entrepreneurial individual with more than 10 years experience in working with and launching startups, Tam is skilled at managing multiple products simultaneously.

With a strong digital marketing background and broad business experience, he’s perfectly suited to the Strategy + Growth team.

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Tammie

Principal Consultant
Engagement

Tammie Lee

Engagement Principal Consultant

Tammie has over 12 years business development and marketing experience working across different businesses to expand offices, improve sales operations or marketing performance. She brings a unique strategic perspective to business challenge and analytical application.

Tammie's focus is helping businesses to scale and grow. She could never keep a plant alive, but that's another story.

Tom Chan

Tom

Principal Consultant
Engagement

Tom Chan

Tom Chan

Engagement Principal Consultant

Tom Chan, Business Development Director, APAC
A proven marketer, presenter and negotiator with demonstrated ability to sell ideas and concepts to senior level executives. Driving leading edge Digital Marketing from his diverse pool of proven case studies and past accolades.

Social Influence:
Directly engaged organically with more than thousands of C-level executive (decision makers) figures via LinkedIn network. With the list growing at the time of current update.

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