As the “new normal” starts to take shape, businesses are faced with a high level of uncertainty about the future ahead. How can marketers build effective strategies when so much remains unknown? In this free book, you’ll learn how agile marketing can help you drive growth while remaining adaptable to changes in the market.
During the time of the Global Financial Crisis, Hyundai became a prime example of how marketers adapt to change. Between 2008 and 2010, Hyundai increased its new car sales by 33%, and its market share grew from 3% to more than 4.5%.
That growth has continued, and today Hyundai holds about 8% market share in the U.S. Find out how Hyundai’s agile marketing enabled them to learn what their customers wanted and drive their growth.