Alex Cleanthous is an entrepreneur, writer, technologist, and marketing leader. He is Co-Founder of Webprofits, Australia’s largest private digital consultancy. With more than 20 years experience in the digital space, Alex stays at the forefront of digital innovation, strategy, and execution identifying new markets, platforms, and tools to keep pace with the exponential expansion of technology.

Latest Articles Written by Alex Cleanthous


 

Growing the HipKids eCommerce Brand to an 8-figure Business

by Alex Cleanthous

HipKids, once a small family-owned toy store, is now a multi-million dollar ecommerce powerhouse. Read the full case study now.

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Scaling waterdrop® from $0 to $1M/Month in Under a Year

by Alex Cleanthous

waterdrop partnered with Webprofits to drive their direct-to-consumer (DTC) growth. Within 12 months, Webprofits had scaled their DTC revenue from $0 to $1M/mo per month, using our strategic approach rooted in a proven eCommerce Scaling Playbook. Here’s how we achieved it.

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Growing Aussie Broadband to the Fifth-Largest NBN Provider in Australia

by Alex Cleanthous

Aussie Broadband has grown to become Australia’s fifth-largest provider of NBN services, in this case study you'll find out about the marketing strategy that got them there.

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From Baby Steps to a Billion Dollar Business

by Alex Cleanthous

Dominating the baby formula category, exceeding revenue goals and expanding overseas, leading to Bellamy's acquisition for AU$1.5 billion. Read the full case study.

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Setting a Growth Record for Airtasker in 10 weeks

by Alex Cleanthous

Performance Highlights. 76% Gross merchandise value (GMV) – an all time high 60% more tasks posted 387% new user sign […]

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A Product Launch Streamlined on a Global Scale

by Alex Cleanthous

Webprofits seamlessly orchestrated a synchronised global campaign for the launch of the Logitech Combo Touch case — and all with minimal lead time. Read the full case study.

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Increasing Health Insurance Signups for CUA (HBF) by 360% in 2 months

by Alex Cleanthous

By building on our existing knowledge of the Insurance business environment and leveraging our partnerships with Google, Microsoft and Facebook, […]

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Driving a 185% Increase in Demo Bookings for Blackpurl

by Alex Cleanthous

Performance Highlights. 185% YoY increase in demo bookings 152% increase in searches Building a brand and attracting early adopters Blackpurl […]

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How a better understanding of behavioural marketing could help ‘recession proof’ a business?

by Alex Cleanthous

One of the biggest mistakes facing businesses today is making strategic decisions based on incorrect data and taking survey and […]

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Marketing through a downturn

by Alex Cleanthous

Now might be the time to save costs… but while you’re slowing down, your competitors are gaining ground. A recent […]

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Prospa’s Digital Growth Strategy

by Alex Cleanthous

A full breakdown of the digital marketing strategy Prospa is using to drive growth. Scan it in 5 minutes or read the 10-second summary.

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We believe there's always a smarter + better way of doing things

Innovation is at the core of how we operate at Webprofits, always looking for a smarter + better way of helping our clients drive record-breaking growth through digital marketing.

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