How to close bigger deals with B2B marketing

by Alex Cleanthous

 B2B marketing is challenging when it comes to targeting mid to large sized companies. These deals are worth a […]

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How to hire great marketers

by Alex Cleanthous

With everything that has been happening since 2020, the importance of digital has grown significantly. It's now one of the only places that a business can 'always' engage with their customers. With that in mind, the demand for digital talent has skyrocketed. You're now in a space where you need talent, but so do all the agencies and consultancies as demand for digital marketing services has increased. Some of the bigger players are hiring hundreds of people right now, and every business that is looking to expand their digital presence is looking as well. So this episode of The Marketing Game is all about how to hire great marketers, because there's a lot you can do to attract and retain the right people for your company.

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How to WIN the marketing game with Strategic Messaging

by Alex Cleanthous

 This episode is a discussion about how marketers can compete with bigger brands by leveraging Strategic Messaging. LINKS & […]

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What marketers can do if there’s no Google Search

by Alex Cleanthous

This episode is a discussion about what marketers can do if Google Search was no longer available in their country.

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What the latest Apple iOS 14 update means for marketers everywhere

by Alex Cleanthous

This episode is a discussion about what marketers can do to adapt to the latest iOS 14 update that affects how pixels are implemented on Apple devices.

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Prospa’s Digital Growth Strategy

by Alex Cleanthous

A full breakdown of the digital marketing strategy Prospa is using to drive growth. Scan it in 5 minutes or read the 10-second summary.

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Defining your North Star Metric

by Alex Cleanthous

A North star metric is essential for driving growth. In this video we share what a North Star Metric is, why it's important, and how to come up with one.

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Should you consider account-based marketing?

by Alex Cleanthous

Over the last few months, we've been working on Account-Based Marketing approach to digital. In this video we outline what it is, and when businesses should use it.

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How much should you invest in marketing to drive growth?

by Alex Cleanthous

Predicting future performance is one of the most difficult things to do in marketing, especially when you're trying to figure out how much to invest. Here's a better approach.

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How to help your team stay focused

by Alex Cleanthous

As Director of Strategy + Innovations, no-one knows better how hard it can be to keep the team focused on impactful strategies. Here's how we do it.

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Meet Webprofits

85+ full-time marketers. Offices in Australia, USA and Singapore. Helping challenger brands drive growth since 2006.

One Team. One Brief. One Objective

Webprofits is a digital growth consultancy with fully-integrated, end-to-end, agile digital marketing teams that challenger brands can use to drive rapid growth in a complex and fragmented digital landscape.

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