How to close bigger deals with B2B marketing
06 Sep 2021 by Alex Cleanthous
B2B marketing is challenging when it comes to targeting mid to large sized companies. These deals are worth a […]
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How to hire great marketers
06 Aug 2021 by Alex Cleanthous
With everything that has been happening since 2020, the importance of digital has grown significantly. It's now one of the only places that a business can 'always' engage with their customers. With that in mind, the demand for digital talent has skyrocketed. You're now in a space where you need talent, but so do all the agencies and consultancies as demand for digital marketing services has increased. Some of the bigger players are hiring hundreds of people right now, and every business that is looking to expand their digital presence is looking as well. So this episode of The Marketing Game is all about how to hire great marketers, because there's a lot you can do to attract and retain the right people for your company.
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How to WIN the marketing game with Strategic Messaging
15 Apr 2021 by Alex Cleanthous
This episode is a discussion about how marketers can compete with bigger brands by leveraging Strategic Messaging. LINKS & […]
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What marketers can do if there’s no Google Search
11 Feb 2021 by Alex Cleanthous
This episode is a discussion about what marketers can do if Google Search was no longer available in their country.
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What the latest Apple iOS 14 update means for marketers everywhere
03 Feb 2021 by Alex Cleanthous
This episode is a discussion about what marketers can do to adapt to the latest iOS 14 update that affects how pixels are implemented on Apple devices.
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Prospa’s Digital Growth Strategy
21 Jul 2020 by Alex Cleanthous
A full breakdown of the digital marketing strategy Prospa is using to drive growth. Scan it in 5 minutes or read the 10-second summary.
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Defining your North Star Metric
10 Jul 2019 by Alex Cleanthous
A North star metric is essential for driving growth. In this video we share what a North Star Metric is, why it's important, and how to come up with one.
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Should you consider account-based marketing?
25 Jun 2019 by Alex Cleanthous
Over the last few months, we've been working on Account-Based Marketing approach to digital. In this video we outline what it is, and when businesses should use it.
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How much should you invest in marketing to drive growth?
10 Apr 2019 by Alex Cleanthous
Predicting future performance is one of the most difficult things to do in marketing, especially when you're trying to figure out how much to invest. Here's a better approach.
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How to help your team stay focused
20 Mar 2019 by Alex Cleanthous
As Director of Strategy + Innovations, no-one knows better how hard it can be to keep the team focused on impactful strategies. Here's how we do it.
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