Why Customer Value Optimisation (CVO) is the biggest opportunity for ecommerce brands this year
15 Feb 2023 by Ben Fitzpatrick
When acquiring new customers is 5-25X more expensive than retaining existing ones, focusing on retention and lifetime value is a […]
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A Review of Aldi’s Online Marketing Strategy
17 Nov 2015 by Ben Fitzpatrick
A review of Aldi's online marketing strategy including what they're doing right, what they're doing wrong, and what they can improve.
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