- Goal: Acquire Customers
- Tactic: Paid search & paid social
- Market: B2C
- Industry: Insurance
Increasing health insurance signups by 360% in 2 months
>360%
YoY growth. 143% above target.
$500k
additional revenue
125%
increase in Google Ads performance
63%
increase in Facebook revenue
THE CHALLENGE
An ambitious goal of 200% growth YoY
We have been working as an extension of the CUA Health (now part of HBF) marketing team since 2016 as their performance marketing partner. For health insurance, March-April is the peak period in terms of renewals and fresh sign-ups. In 2021 we were set the eye-watering goal of increasing YoY growth by 200% through paid search and social during this critical time.
The Approach
High-impact Paid Search & Paid Social
By building on our existing knowledge of the CUA Health business environment and leveraging our partnerships with Google, Microsoft and Facebook, we were able to refine existing campaigns and create new assets across social and search channels. We used video to build greater brand awareness and consideration with a broader base of top-of-the-funnel leads. We then relentlessly tracked these prospects through to conversion using highly targeted creative refreshes and remarketing.
Driving brand awareness & engagement through video, building value at the top of the
funnel, and then through to conversion. 
We expanded our reach across search intent through Bing & Google platforms.
We constantly refreshed messaging, audience targeting and visual creative across the
performance marketing campaigns.
The Impact
CUA Health's most successful peak period campaign ever
In just 2 months, we helped CUA Health increase year-on-year revenue by 360%, exceeding the target by 143%, generating >$500k additional revenue in their most critical period. This was CUA Health’s most successful peak period campaign ever.
360%
YoY growth. 143% above target.
$500k
additional revenue March - April 2021
125%
increase in Google Ads performance in May 2021
63%
increase in Facebook revenue in May 2021
